Blak Labs takes Liberty

 

Liberty-Logo-Web-1600pxLiberty Insurance Pte Ltd has awarded the launch of its brand campaign to independent creative agency, Blak Labs, after an intensive three-way pitch.

“As a top ten general insurer in Singapore, we have been steadily growing our presence in the market,” says Teo Ser Foong, Vice-President, Marketing & Analytics at Liberty Insurance. “With this new campaign, we want to bring Singaporeans closer to our brand, as well as our range of innovative products.”

“In the United States, Liberty is a big name in insurance. Here in Singapore, they’re a challenger brand. Being an independent, we face similar business challenges,” adds Charlie Blower, Managing Partner and Co-Founder of Blak Labs. “We are delighted that they see the benefit of working with like-minded people.”

The new campaign for Liberty Insurance breaks across print, digital, radio and prime outdoor sites in the coming weeks.

Congrats and thanks to everyone at Blak Labs for making it happen!

 

Blak Labs has a love affair with Gold

Degussa Happy Valentine_R2-02Love is golden in 2016. This Valentine’s Day, Degussa, Europe’s leading precious metals trading house, celebrates the season with a fine selection of gold coins, bars and jewellery – allowing you to select the most exquisite gifts for your loved ones.

“Just like love, gold stands the test of time,” says Bunnarith Lo, Marketing Director for Degussa Singapore. “With the opening of our flagship store on Orchard Road, Singaporeans have the unique opportunity to present a precious and timeless gift to someone special.”

With the help of boutique agency, Blak Labs, Degussa has launched a witty campaign that puts you in the mood for love – and gold! The campaign runs in key print publications and digital media this month.

Gold Rose

“Nothing says ‘I love you’ more than the gift of gold.” says Charlie Blower, Managing Partner of Blak Labs. “It lasts much longer than traditional Valentine’s gifts and like love, it appreciates over time.”

Degussa Happy Valentine_R2-03
About Degussa

Degussa as a brand is a synonym for quality and reliability in the field of precious metals. Degussa Goldhandel AG, Switzerland, has been active in the market since 2012. The head office of Degussa Goldhandel GmbH is located in Frankfurt. Degussa products and services are available at branch offices in Stuttgart, Munich (2), Frankfurt, Cologne, Hamburg, Berlin, Nuremberg, Hannover and Pforzheim as well as in Madrid and at Degussa Goldhandel AG in Zurich. The comprehensive portfolio of Degussa is completed by an online shop, available to customers 24 hours a day, 7 days a week, which offers constantly updated prices, high availability and fast processing. In August 2014, Degussa Group acquired its own precious metals refinery in Pforzheim, Germany. The refinery is active in the reprocessing of scrap precious metals as well as the production of upstream products for the jewellery industry.

Products and Services
Apart from its worldwide renowned precious metal bars made of gold, silver and platinum with the characteristic diamond-shaped Sun / Moon logo, Degussa also offers a wide range of bullion and collector coins. Top-class experts are available to customers in the field of numismatics for the assessment as well as for sale and purchase of historical coins ranging from antiques to those of recent times. Clients have the possibility of storing their precious metals stocks at Degussa’s high-value storage facility and at certain branches Degussa offers safe deposit boxes. Furthermore, Degussa has a “VAT-free” storage facility, which is also available to its customers.

Gardens by the Bay deepens roots with Blak Labs

Cloud Forest Gardens by the Bay recently re-appointed independent Singapore agency, Blak Labs, following a tender.

The appointment is for 2 years with the option for the client to extend for 12 months.

Blak Labs continues to create all local and international branding efforts for the People’s Garden and works hand in hand with the client’s media, digital and PR agencies.

On the appointment, Charlie Blower, co-founder and Managing Partner of Blak Labs said:
“From day one, we’ve grown our relationship with Gardens by the Bay by delivering great creative with our proprietary Creative Care®. So to be reappointed yet again, especially when we were up against some of Singapore’s top agencies is particularly rewarding.”

This is the third time that Blak Labs has successfully tendered for Gardens by the Bay. The Singapore boutique pitched for the launch in 2011, followed by another tender for a further 2 year appointment.

For more information about Blak Labs, please contact Charlie Blower at charlie.blower@blaklabs.com

Blak Labs helps Phillip Capital Management define its Investment Phillipsophy

Blak Labs latest campaign.

Phillipsophies_Prudence

Local fund management company, Phillip Capital Management, has launched a new advertising and marketing campaign via boutique creative agency, Blak Labs, after an intensive 3-way pitch in July.

The campaign introduces key ‘Investment Phillipsophies’ that underscore Phillip Capital Management’s success over the last two decades in providing financial guidance and relevant strategies to navigate changing markets.

“When it comes to fund management, every firm has its own house rules. We apply a good dose of prudence, due diligence and strong local knowledge in selecting companies we feel will deliver results over the long term,” says Vivien Lim, Manager, Investment Solutions. “Blak Labs has distilled our unique approach into a memorable mantra that demonstrates the way we operate.”

Phillipsophies_Contrarian

“To bring each Phillipsophy to life, our writers spent hours with fund managers, understanding how they evaluate opportunities against risk or reward,” explains Charlie Blower, Managing Partner of Blak Labs. “The result is an insightful campaign that demonstrates the rigor behind every investment decision.”

The campaign breaks this month in The Edge magazine in Singapore, specifically targeting the investment community. Product ads for popular funds, such as the Phillip Real Estate Income Fund and Phillip Income Fund, will follow in conjunction with roadshows, seminars and a refreshed corporate website.

 

Phillipsophies_Due Dilligence

Client: Phillip Capital Management

Marketing Manager: Bhuiyan Avimanyu Kishwar

Agency: Blak Labs

Writers: Elon Law, Justin Lim

Art Directors: Regina Lee, Nick Tan

Project Manager: Ken Tam

 

Blak Labs likes Myanmar…

If you haven’t already heard, Blak Labs is now open in Myanmar. The folks at Marketing Interactive asked a few people for their thoughts…we were happy to contribute.
Screen Shot 2015-07-13 at 9.55.10 pm

http://www.marketing-interactive.com/myanmar-good-match-singapore-brands/

Blak Labs opens for business in Yangon, Myanmar

Our latest experiment is building a business in a new market. And here’s our new office at Hotel Yangon, complete with wifi, table, chairs and our team. Our first work is now in the market and making the competition nervous – our clients’ competition, that is.

If you have a project you’d like to discuss, please contact Charlie.blower@blaklabs.com.mm Ruth.goh@blaklabs.com.mm 

Or if you prefer to connect in the local language, please connect with 

Sett.kaung@blaklabs.com.mm

And cc us all. Thanks!

   

  Early days but exciting times. Watch this space…!

Blak Labs grabs new talent off the street

Pictured left to right: Alicia Tan, Fin Guo, Steven Koswara
Pictured left to right: Alicia Tan, Fin Guo, Steven Koswara

Starting 2015 on a strong note, our little shop beefs up its creative-focused model with three new hires. Here’s an extract from the press release:

“Joining Blak Labs are Steve Koswara (Designer), Fin Guo (Art Director) and Alicia Tan (Copy).

Steven recently graduated from NAFA and his design excellence is already making an impact for clients such as Gardens by the Bay.

Fin joins from a local independent agency and has already delivered on several key accounts.

Alicia, an Ogilvy Fellow, joins us from Geometry Global. A self-published author whose work has been showcased in Japan, Alicia has quickly demonstrated her capabilities on new business pitches and existing clients.

“Finding new talent is never easy. So it is a pleasure to welcome Steven, Fin and Alicia. We’ve been through a long process of candidate screening, using our proprietary Blak Labs interview technique and each fits with our desire to provide clients with an exceptional degree of Creative Care,” said Charlie Blower, Co-Founder and Managing Partner of Blak Labs.”

And guess what? Living in this world that operates at the speed of e, one publication picked this up and published it less than an hour after we sent out the news. Congrats to @cbasia for being first with the news. And thank you!