Occasionally we win things at Blak Labs. Here’s some news from last night’s Creative Circle Awards. V Proud of our young guns!
A young team from Blak Labs emerged as champions of the NexGen Challenge at the 2013 Singapore Creative Circle Awards.
NexGen is a 48-hour team challenge for young agency creatives to submit a digital pitch for a real life client jointly presented by Hyper Island and Singapore 4As, sponsored by MediaCorp, Official Media & Strategic Partner for Young Professionals Programme.
Out of dozens of entries from the country’s top agencies, the winning idea by Royston Ang, Regina Lee and Elon Law of local creative collective, Blak Labs, struck a chord with judges for the clever use technology to connect with consumers.
“MediaCorp is turning 50 and over the years, TV consumption habits have changed dramatically,” says Royston Ang, Art Director. “Young Singaporeans are watching programmes on their tablets or phones. TV is no longer a social activity but a solitary one.”
“We used technology to bring people together around their favourite TV shows,” explains Regina Lee, Digital Designer. “We’re delighted that this union of psychology and technology made an impact on the jury,” added Elon Law, Copywriter.
The team will each attend a weeklong lab of their choice at Hyper Island Singapore, the world’s leading digital training institute.
According to Joji Jacob, Group ECD, DDB Singapore, this year’s Chairman of the Gong Show and NextGen jury member, “The international jury was unanimous in picking the three top contenders for the NexGen Challenge. The three teams presented their ideas to MediaCorp’s senior marketing team. The team from Blak Labs impressed with a great idea and a brilliant presentation.”
“Blak Labs is committed to fostering the next generation of creative talent in Singapore. We’re thrilled that our young guns have risen to the challenge and delivered a truly robust idea for a live brief against the clock,” said Charlie Blower, Managing Partner and Co-Founder of Blak Labs.
For more details, please contact Charlie Blower at email@example.com
This spot for Maybank Singapore’s Family & Friends rebate card is the first work from our new integrated micro-agency Blak Labs. The spot was shot in Perth by Moviola’s Tai Heng, posted at Black Magic Design in Singapore. Music was produced by Song Zu with Gerald Fitzgerald directing the performance in Sydney. Great work by Hwee Peng Koh, Nick Tan and Elsa Peck at Blak Labs.
Here’s some of my recent work. A number of case studies. And some individual pieces. From a highly awarded, integrated creative director with over 20 years experience in Asian communications. I’ll be adding more work over the next few days, so be sure to check back.