This spot for Maybank Singapore’s Family & Friends rebate card is the first work from our new integrated micro-agency Blak Labs. The spot was shot in Perth by Moviola’s Tai Heng, posted at Black Magic Design in Singapore. Music was produced by Song Zu with Gerald Fitzgerald directing the performance in Sydney. Great work by Hwee Peng Koh, Nick Tan and Elsa Peck at Blak Labs.
Faced with an increasingly competitive landscape, UOB needed to ensure its premium card product lost no ground in Singapore’s crowded market. This through-the-line campaign uses strong imagery coupled with strong product benefits to reach its desired target. And reach its target it did.
On launch day, over 300 applicants turned up with their documents, eager and willing to pay the price of Platinum.
The “Manifesto” spot defines the essence of the Platinum man.
He is the embodiment of the product’s “Dare to Live” attitude. Exceptional art direction on a shoe string by Francis Ooi. Excellent direction by Farokh Aljoffrey.
Effies Gold Winner