Recently Blak Labs was invited to speak at Clear Channel’s Idea Seminar held at the Projector in Singapore. It was a privilege to be able to share our learnings about opening in a new market and delivering creative excellence there.
You can view the presentation here
Be sure to read the notes for the full flavour. And here’s the clip that introduces the car.
For the full presentation of this and other case studies, drop us a line at talktous@blaklabs.com
Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.
And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.
Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.
The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.
Great to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.
A couple of posters from an award-winning campaign created way back when. The safety signs idea started life as this installation before making its way onto paper as a poster. Nice one from Benny B.
The C70 pre-launch was rolled out as part of a wider “Design is a beautiful thing” campaign.
As this was the only new vehicle launch for the next 12 months, the need for it to attract new customers to the showroom and drive sales of other vehicles was also key.
Budgets were tight – restricted to Print, DM and eCRM. The outdoor was used as supplement to the main campaign. The results were phenomenal with Volvo securing advanced orders and deposits for the C70 over 4 times the number of convertibles usually sold per annum.
This campaign was an Effies Finalist on the strength of these results.
Blak Labs blog 
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