The Flamingo Test offers a quick way to estimate your biological age.
Stand on one leg. No support. Just balance.
It assesses coordination, strength and stability. When these begin to decline, it’s often an early sign that your biological age may be higher than you think.
Your brand ages the same way.
Try the Brand Flamingo Test:
Can your brand stand without heavy spend? Does your message stay clear when things change? Are your fundamentals — trust, consistency, relevance — still intact?
If not, your brand may be losing strength over time.
Samsonite is proud to announce the launch of the QUANTHOM series, a collection meticulously engineered for the modern professional.
Designed for those who define their own path, QUANTHOM blurs the lines between work, life, travel and passion, offering a seamless experience for the business traveller who refuses to settle for the status quo. QUANTHOM is built for the high-paced lifestyle of professionals who are always on the move.
Combining sleek aesthetics with rugged durability, this series is the ultimate companion for those who demand a luggage solution that keeps up with their ambition. QUANTHOM’s key features include the Aero Trac™ Whirl Suspension System for effortless gliding across any surface and a fine vertical groove exterior that resists scratches. The interior offers maximum flexibility with a detachable divider and expandable capacity, all wrapped in four striking colours: Dark Green, Coral, Black and Silver, curated to complement a confident, professional style.
“We focused on how our design empowers the modern journey,” says Douglas Goh, Head of Creative Asia (Digital).“When your luggage effortlessly navigates the uncertainties of travel, you can maintain your momentum without distraction.”
To celebrate the launch, Samsonite partnered with creative agencies Blak Labs and Wonderwerks to produce a cinematic video. The film follows a young professional who chooses his own path, literally defying gravity to overcome obstacles.
“Sometimes, you need to see things from a new perspective,” shares Koh Hwee Peng, Creative Partner at Blak Labs. “We wanted to bring audiences on a captivating journey that defies logic.”
By looking at the world from a different angle, the campaign highlights how QUANTHOM serves as the ultimate choice for those who think and work differently. The QUANTHOM range is available now across Asia. It stands as the essential power accessory for professionals seeking a departure from the expected.
Residents of Brighton Beach woke up to an unusual sight: onions strewn across the sand, carried in by rough seas after cargo containers were lost offshore.
In marketing, scathing comments and unkind public response often arrive the same way: suddenly, visibly and impossible to ignore.
So how should we respond?
Do we ignore them and hope the tide takes them back out? Or do we do the harder work of clearing – and learning – with humility?
Negative feedback tells us where expectations weren’t met, where messaging missed the mark, where trust needs repair.
The strongest brands aren’t defined by calm seas, but by how they show up after the storm.
Last weekend, Richard and Rita threw a celebration with balloons, cake and close friends.
It looked like any other birthday, except it was for their Golden Retriever.
Welcome to the world of DINKWADs: dual income, no kids, with a dog. The care once reserved for kids is shifting. And where it goes, spending follows across food, insurance, travel and experiences.
Here’s what marketers are missing: we still segment people by life stage, but spending is driven by who they care for.
Brands that win won’t ask if you have children. They’ll understand who you love and help you care for them.
Every December, people gather at Hiraoka Shrine in Higashiosaka for Owarai Shinji, a centuries-old ritual of laughter believed to invite positivity and brighter days ahead.
In marketing, a sense of humour invites connection and likeability.
That’s why at Blak Labs, we apply wit with purpose.
Used properly, it breaks tension, builds trust and makes brands feel human.
It all comes down to intention: knowing when to lean into wit and when clarity matters more than cleverness.
Executing humour well is no laughing matter. Ready to do it right? DM us today.
Against the sheer face of El Matador in North Wales, Jesse Dufton ascended slowly and deliberately, one step at a time. Blind due to a degenerative eye condition, he relied on touch and careful guidance to make his way 500 feet to the top.
Jesse may have climbed without sight, but guiding a campaign to success requires clarity of vision.
Brands face their own mountains of challenges: shifting markets, crowded channels and unseen obstacles that can derail growth.
That’s why perspective matters. At Blak Labs, we help you see what others overlook – hidden barriers, new pathways and opportunities that lift you upward and onwards.
If you’re ready for a clearer path forward, DM us. We’ll help guide the way.
When Italian skier Federica Brignone let go of the outcome and trusted her training, she won Olympic gold.
For athletes, overthinking tightens muscles, slows reactions and breaks rhythm. Freedom comes from letting go and trusting the work already done.
In marketing, success comes from the thinking done upfront.
Campaigns that look effortless are actually built on clarity, research, positioning and timing.
That’s why at Blak Labs, we plan early with you – aligning strategy, sharpening messages and pressure-testing ideas to minimise mistakes before they happen.
Gold-standard marketing is never accidental.
Launching a new campaign? Let us think it through with you.
Travellers arrived in a quiet Tasmanian town expecting to soak in famous hot springs they had read about on a travel site.
There was just one problem: the springs didn’t exist.
The destination was an AI hallucination that had been mistakenly shared online.
In marketing, AI can generate campaign concepts in seconds. But effective marketing isn’t about producing things faster. It’s about knowing what resonates, what differentiates and what moves people.
At Blak Labs, we collaborate with marketing teams already using AI in-house, strengthening their efforts with human insight, strategic judgment and creative direction.
Because real success is ensuring your brand reaches its destination.
You must be logged in to post a comment.