Travellers arrived in a quiet Tasmanian town expecting to soak in famous hot springs they had read about on a travel site.
There was just one problem: the springs didn’t exist.
The destination was an AI hallucination that had been mistakenly shared online.
In marketing, AI can generate campaign concepts in seconds. But effective marketing isn’t about producing things faster. It’s about knowing what resonates, what differentiates and what moves people.
At Blak Labs, we collaborate with marketing teams already using AI in-house, strengthening their efforts with human insight, strategic judgment and creative direction.
Because real success is ensuring your brand reaches its destination.
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