A Ravenair pilot recently traced “I’M BORED” on a flight-tracking map during a test flight. The stunt made international headlines.
When marketing runs on autopilot, customers can quickly lose interest.
Here’s how to keep them engaged:
Lead with value. Share insights, not just sales pitches.
Keep it fresh. Break routines with new ideas and creativity.
Make it memorable. Create moments of surprise that leave lasting impressions.
The pilot made his feelings known. Your customers might simply move on.
If you’d like to explore how to take back the controls, drop us a line: talktous@blaklabs.com
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