Conversations turn to Gold!

Last Friday at the Gong Show, Singapore’s Creative awards, our Chinese New Year film for Maybank scored well in the craft categories.

Two Bronzes, a Silver and Gold in Film and Branded content. Congrats to all involved especially Director Caleb Huang and his team at SmallShop Communications for bringing this story to life. And to our clients at Maybank for having something to say about the meaning of relationships. Thank you for the opportunity. 

ICYMI, here’s the film again. Give it some love!

Client: Maybank Singapore

Agency: Blak Labs

Director: Caleb Huang

Production House: Smallshop Communications

Two billboards outside Yangon, Myanmar

Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.

And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.

Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.

WhatsApp Image 2018-03-01 at 12.19.09 PM

The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.

SpeedobillboardGreat to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.

 

A tale of two sisters

It’s fast approaching Chinese New Year in Asia.
Here’s a short film by Maybank Singapore about families coming together for the season.
Red packets are monetary gifts (in little red envelopes) that are handed out during special occasions like Chinese New Year. It is usually given, in a ceremony, by an elder member of the family to the younger (from parents to children).
The story: Two sisters born into financial hardship created a make-believe red packet ceremony to escape their reality. But eventually, one sister’s ambition and hunger for a better life tore them apart. This short film was written for Maybank, Malaysia’s largest bank and the 4th largest in Southeast Asia, as part of their online content to reinforce their brand positioning – Humanising Financial Services.
Maybank Conversation
Client: Maybank Singapore
Agency: Blak Labs
Director: Caleb Huang
Production House: Smallshop Communications