Recently Blak Labs was invited to speak at Clear Channel’s Idea Seminar held at the Projector in Singapore. It was a privilege to be able to share our learnings about opening in a new market and delivering creative excellence there.
You can view the presentation here
Be sure to read the notes for the full flavour. And here’s the clip that introduces the car.
For the full presentation of this and other case studies, drop us a line at talktous@blaklabs.com
Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.
And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.
Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.
The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.
Great to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.
It’s been ages since we last posted here.
Have we run out of good news to share?
Have we got nothing to say?
Are we at a loss for words?
Far from it.
In fact, as you can see, we’re pushing so hard that our Macs and phones seem to be having a hard time coping.
Since July, we’ve been heads down and hammering away at new projects for clients in both Singapore and Myanmar. B2B, B2C. B2B2C. And everything in between.
Suffice to say it’s all P&C. Hush-hush. Need to know. On the down-low.
Until we write again from the topsy-turvy world of Blak Labs. Where we do everything we can to deliver with Creative Care.
Thoughts and thanks on Blak Labs reaching our 6th Anniversary.
Yesterday we celebrated Blak Labs’ 6th birthday with awfully chocolatey cakes, bowling and dinner.
Over 3,800 days ago when we first started, we had no idea how far we could go or how long we would last.
And when you consider the stats that say over 90% of start-ups fail, it feels good to be able to sit back, enjoy a slice of cake and a glass of good red for a minute.
We’d better make the most of those 60 seconds though. Because if we relax any longer, we run several risks.
In this economy, we have to work twice as hard to earn every penny. Clients nowadays are squeezing every drop of thinking and value out of every job to get the best result. That’s because their livelihoods, and jobs, depend on it. (As do ours.)
The second risk is this – relying on a single client, or a single market.
Fortunately, we have learned to think beyond businesses and borders; with nascent success in Myanmar.
Since we added new talent to our Yangon office and moved to a much improved home/office, business has improved significantly too.
As I write, we have one team missing our birthday celebrations to shoot a new campaign near Mandalay. Later this month, another team will be filming two success stories in Yangon.
The third risk? Believing you can do it all on your own.
We wouldn’t have made it this far without each other. A team of partners who support and challenge each other every day.
In turn, we are thankful that we have the support of several other important groups. First of all, our talented teams of creatives and project managers in Singapore and Yangon. Not to mention, the producers and photographers, retouchers and directors, printers, publications and couriers we work with.
Secondly, our clients. From those who took a chance on us all those years ago, to newer ones who choose us because of what we’ve achieved.
Finally, our families. We couldn’t do this stuff without the love and support that our loved ones provide.
So whether you’re a partner, a team member, a client or a loved one, THANK YOU for helping us reach the age of 6.
Cue the commercial message: If you’ve got a business problem or are looking to do extraordinary work (the two are closely linked), please give us a call or drop us a line at talktous@blaklabs.com
FYI, we’re not so good at bowling, better at creating new ideas.
Every week at Blak Labs, we help our clients’ achieve their objectives.
Whether that’s promoting a new credit card in a young market like Myanmar or driving visitorship to the latest floral attraction at Singapore’s Gardens by the Bay or even launching a property in London, the demands are the same.
To do this well requires a degree of creativity that is hard to replicate.
And as the esteemed Damon Stapleton so rightly says doing this well, day in, day out, requires desire and discipline. Otherwise the result is just bullshit.
Have a read and see what else he has to say. I have to say I agree with him.
https://damonsbrain.com/2016/10/16/in-defence-of-the-often-maligned-creative/
thanks for the gif Art & Graft.
We’re always on the lookout for fresh talent at Blak Labs. Which is why we’re issuing a challenge to all graduating NAFA Students (that’s Nanyang Academy of Fine Arts for those who don’t live in Singapore.) Take a look a look and see if you make the cut.
We reckon you should be able to spot at least 10 mistakes. And even if you don’t know what the mistake is called, you’ve still got the good taste to know that it’s wrong. And that’s the kind of eye for detail we’re looking for.
Designers, art directors, thinkers, dreamers. You don’t have to be the finished article – if you’ve spotted all the cock-ups we’ve included, send your answers on a postcard please to talktous@blaklabs.com
You could win a 12 week placement with Singapore’s fastest growing independent multi-national creative boutique (offices in 2 countries!) and the opportunity to work on the likes of Maybank, Gardens by the Bay, TANGS, SIT and others.
“With this challenge, we hope to cherry-pick top creative minds with an eye for detail, befitting Blak Labs’ philosophy of offering our clients the highest level of Creative Care,” adds Koh Hwee Peng, NAFA alumna and Blak Labs Co-Founder.
We also hope that we can find some talent capable of creating an original idea instead of dusting off an oldie but a goodie for the inter web age.
If you haven’t already heard, Blak Labs is now open in Myanmar. The folks at Marketing Interactive asked a few people for their thoughts…we were happy to contribute.
http://www.marketing-interactive.com/myanmar-good-match-singapore-brands/
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