New Creative Frontiers

Recently Blak Labs was invited to speak at Clear Channel’s Idea Seminar held at the Projector in Singapore. It was a privilege to be able to share our learnings about opening in a new market and delivering creative excellence there. 

You can view the presentation here 

Be sure to read the notes for the full flavour. And here’s the clip that introduces the car. 

For the full presentation of this and other case studies, drop us a line at talktous@blaklabs.com

Conversations turn to Gold!

Last Friday at the Gong Show, Singapore’s Creative awards, our Chinese New Year film for Maybank scored well in the craft categories.

Two Bronzes, a Silver and Gold in Film and Branded content. Congrats to all involved especially Director Caleb Huang and his team at SmallShop Communications for bringing this story to life. And to our clients at Maybank for having something to say about the meaning of relationships. Thank you for the opportunity. 

ICYMI, here’s the film again. Give it some love!

Client: Maybank Singapore

Agency: Blak Labs

Director: Caleb Huang

Production House: Smallshop Communications

Don’t turn a deaf ear to abuse. Do your part.

Yesterday saw the launch of a new campaign from Blak Labs. You can read all about it here.

https://www.straitstimes.com/singapore/social-workers-hailed-for-helping-abused-children-as-big-love-marks-5th-year

And here’s one of the clips the team put together.

We’d love to hear what you think.

Full credits to follow with the next post.

Learn the future…Save yourself now

Screen Shot 2018-07-31 at 9.50.28 AM.png

Every now and then something piques interest in my inbox. Here’s this week’s gem.

The opportunity to “Master essential skills to build digital competencies…”. But only if you’re a Beginner with a free day. And a Union member with fifty bucks to spare instead of the usual $300…

I think I might just sign up so that I can help write the e-enabled AI for the writers of the future. e-enabled AI with poor grammar skills and the inability to write with emotion.

The Digital Transformation continues!

Long live the e-Revolution then.

 

 

 

Focus Interruptus

Interruption. Distraction. Miscommunication.

These three words seem to determine our working lives at the moment – indeed for some, even our personal lives.

With the proliferation of channels of communication and information, you’d imagine we would get better at getting our message across.

From the good old face to face meeting to the telephone call to the instant feedback loop that is WhatsApp messaging, chat and #slack, with emails in between, the reality is that we’re not.

Fractured conversations. Half thoughts and less than insightful text messages puncture our working days and nights.

Apparently after an interruption, “it takes an average of 23 minutes and 15 seconds to get back to the task” according to Gloria Mark, study lead at the University of California Irvine in a study released in 2015…

Instructions are fragmented. Ideas are ill-defined. In the pursuit of speed, we are sacrificing brevity for insanity.

Indeed, one blog recently talked about how every work block should be no longer than 10 minutes. Ridiculous as it sounds, that’s hardly enough time to clear your mind of any distractions, to barely scratch the surface of a particular project.

Nowadays a large part of our time is spent deciphering half-formed responses. Interpretation is often misunderstood and even misinterpreted. Context is everything. And nothing.

If everyone is as interrupted and distracted as we are, then we have a serious problem.

So let’s cut the chat and get back on message. Focus our efforts on clarity. And our brain cells on creativity.

For in the words of Bill Bernbach, “Is creativity some obscure, esoteric art form? Not on your life. It’s the most practical thing a businessman can employ.”

 

 

Thanks to https://digitalsynopsis.com/design/client-designer-whatsapp-conversations/ for the pic.

LinkedIn. Where you can meet yourself.

A few months ago, I tried to sign in to LinkedIn from my iPhone. I must’ve used the wrong email to sign in and ended up creating an entirely new account.

Here’s the result. LinkedIn introducing me to the person I know better than anyone: myself.

Of course, this is just one if the issues that we face in the age of AI and algorithms. There are many more – including thinking that machines will ever fully replace us.

Yes, machines can take the donkey work over, with our blessings. But there’s much to be said for the human touch.

Now I just need to figure out how to remove my doppelgänger. Watch this space.

Spot the difference

Here’s a print idea created way back in the early 90’s at DMB&B for client Burger King.

As you can see, it’s a tongue-in-cheek topical piece we created on the day of the fire at Burger King Robinson Road to apologize for the restaurant closure. The premise was simple. While we know our loyal fans love our flame grilled flavours, occasionally we burn the food…

The client loved it. Too bad they didn’t have the money to run it. Nor did the agency.

Fast forward to today and here’s the same tongue in cheek approach using a series of fires at Burger King restaurants around the world to celebrate the chain’s heritage and point of difference.

BS_ItalyIt’s just picked up the Cannes Gold Lion in Print.

BK_BS_Oregon_Creativity01

What separates them?

BKburnout

Not the theme or the sentiment. Both use humour to celebrate Burger King’s flame grilled flavours. To create an opportunity. To tell their story.

The answer is 26 years.

Fran Luckin, Chief Creative Officer, Grey, South Africa and Print & Publishing Lions judge said DAVID’s Grand Prix-winning campaign was “playful, authentic, and (had) a sense of being a little more edgy. Embrace your imperfection. It was brave and young, created in a social media age.”

Which just goes to show that there’s no such thing as a new idea.

Just new ways to say it with more reach. Chapeau to Burger King and the David team for making it happen.