A South Korean plastic surgeon recently went viral for sharing his list of the “five foods that can make you look uglier.”
The list included the usual suspects: salty foods, sugary desserts, fried foods, processed meats and alcohol.
The same is true for brands.
Broken promises. Clickbait headlines. Ignored complaints. Customers who leave feeling like they didn’t matter.
Brands don’t become attractive because of what they say.
They become attractive because of how they make customers feel.
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