Mmmerry Christmas

Soaked in Christmas spirit…glazed with Ah Kor’s Hainanese Sweet and Sour sauce. Yum

Here’s Blak Labs’ latest seasonal work for our friends at Shashlik.

We’ve recently redesigned and launched the website. Now mobile-optimised, the site tells the story behind the new Shashlik 2.0, while showcasing the restaurant’s heritage, family favourites and instagram-worthy dishes. Photography was by John Heng, Da Photographer

Check the site out: http://shashlik.sg/

And make yourself a very merry reservation!

Happy Holidays from all of us at Blak Labs!

Conversations turn to Gold!

Last Friday at the Gong Show, Singapore’s Creative awards, our Chinese New Year film for Maybank scored well in the craft categories.

Two Bronzes, a Silver and Gold in Film and Branded content. Congrats to all involved especially Director Caleb Huang and his team at SmallShop Communications for bringing this story to life. And to our clients at Maybank for having something to say about the meaning of relationships. Thank you for the opportunity. 

ICYMI, here’s the film again. Give it some love!

Client: Maybank Singapore

Agency: Blak Labs

Director: Caleb Huang

Production House: Smallshop Communications

Don’t turn a blind eye to abuse. Do your part. Part 2.

Outdoor and Blak Labs’ second film for Big Love. 

Credits

Agency: Blak Labs

Creative Director: Justin Lim

Creatives: Praveen A, Lo Liang Han

Production House: Cut Scene

Photographer: Tangography

Don’t turn a deaf ear to abuse. Do your part.

Yesterday saw the launch of a new campaign from Blak Labs. You can read all about it here.

https://www.straitstimes.com/singapore/social-workers-hailed-for-helping-abused-children-as-big-love-marks-5th-year

And here’s one of the clips the team put together.

We’d love to hear what you think.

Full credits to follow with the next post.

New Home, Fresh Start

When we first started Blak Labs back in 2010, we couldn’t afford an office. Our workspaces were coffee shops in Dempsey and dining tables in our homes.

We didn’t know what the future would hold, or if we would be in business long enough to have our own address. So our first business card just featured mobile and email.

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As luck would have it, things started to happen for Blak Labs. Clients took a chance on us. From Maybank to PayPal, we picked up projects and started growing the team. We needed somewhere central to meet and were lucky that a mate had some desks free – which we willingly borrowed.

And while they were at the top of three flights of stairs, those desks and facilities were invaluable until we needed space of our own.

Finding the right place for your gang can be tricky. Especially when each place on property sites can be so misleading.

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What one person likes, another finds inconvenient. And what pictures online fail to show is actual size and usability. When we eventually found Pahang Street near Arab Street, we all agreed it was a space to try. Simple – wood floors, shophouse location, an upstairs unit with a mezzanine floor, tiny kitchen and a single loo. It was perfect – a space we could all live with. Until we outgrew it once more.

IMG_7358Our next space on North Bridge Road was twice as big. Two shophouse upper levels side by side. Meeting rooms, a pantry and dining area. Chill spots and workbenches. Plenty of room for growth. Until we were almost sitting on each other.

Luckily for us, the partners had put a deposit on two adjacent units at a new development. We’ve invested in comfort and utility. There is still room for growth. And experimentation.IMG_7366

How will we perform in this new space? Will it be filled with ground-breaking ideas? Will clients be clamouring to come through the front door? Will they like the vibe?IMG_7364

Only time will tell! #06-76, a new chapter begins

Two billboards outside Yangon, Myanmar

Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.

And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.

Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.

WhatsApp Image 2018-03-01 at 12.19.09 PM

The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.

SpeedobillboardGreat to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.

 

A tale of two sisters

It’s fast approaching Chinese New Year in Asia.
Here’s a short film by Maybank Singapore about families coming together for the season.
Red packets are monetary gifts (in little red envelopes) that are handed out during special occasions like Chinese New Year. It is usually given, in a ceremony, by an elder member of the family to the younger (from parents to children).
The story: Two sisters born into financial hardship created a make-believe red packet ceremony to escape their reality. But eventually, one sister’s ambition and hunger for a better life tore them apart. This short film was written for Maybank, Malaysia’s largest bank and the 4th largest in Southeast Asia, as part of their online content to reinforce their brand positioning – Humanising Financial Services.
Maybank Conversation
Client: Maybank Singapore
Agency: Blak Labs
Director: Caleb Huang
Production House: Smallshop Communications