Gatsby, the renowned hairstyling pomade from Mandom Japan, is known for its off-the-wall style creatives.
So when the Mandom team approached Blak Labs, one of Singapore’s leading independent creative agencies with the challenge to create an out of home campaign that stops people in their tracks, the team needed no further invitation.
Using a mix of crafted illustration and photography from Japan, the creatives tell the remarkable stories of the everyday challenges in the “Art of being a Gentleman” Gatsby-style.
“These posters are not-so little reminders that it’s easy to triumph over everyday problems and look like a Gentleman at the same time. We hope these creatives add a little Gatsby magic to everyone’s day while helping them look their best, ”said Charlie Blower, Managing Partner, Blak Labs.
Bugis MRT provided the location. Moove Media provided the space as well as the buses.
Client: Mandom Corp, Japan
Agency: Blak Labs
Creative Partners: Charlie Blower Esq, Nick Tan Esq.
Copy: Sir Gatsby, Charlie Blower Esq,
Art Direction: Sir Nick Tan, Squire Elliott, Page Leo
Project Management: Lady in waiting Alicia
Blak Labs blog 