New Home, Fresh Start

When we first started Blak Labs back in 2010, we couldn’t afford an office. Our workspaces were coffee shops in Dempsey and dining tables in our homes.

We didn’t know what the future would hold, or if we would be in business long enough to have our own address. So our first business card just featured mobile and email.

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As luck would have it, things started to happen for Blak Labs. Clients took a chance on us. From Maybank to PayPal, we picked up projects and started growing the team. We needed somewhere central to meet and were lucky that a mate had some desks free – which we willingly borrowed.

And while they were at the top of three flights of stairs, those desks and facilities were invaluable until we needed space of our own.

Finding the right place for your gang can be tricky. Especially when each place on property sites can be so misleading.

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What one person likes, another finds inconvenient. And what pictures online fail to show is actual size and usability. When we eventually found Pahang Street near Arab Street, we all agreed it was a space to try. Simple – wood floors, shophouse location, an upstairs unit with a mezzanine floor, tiny kitchen and a single loo. It was perfect – a space we could all live with. Until we outgrew it once more.

IMG_7358Our next space on North Bridge Road was twice as big. Two shophouse upper levels side by side. Meeting rooms, a pantry and dining area. Chill spots and workbenches. Plenty of room for growth. Until we were almost sitting on each other.

Luckily for us, the partners had put a deposit on two adjacent units at a new development. We’ve invested in comfort and utility. There is still room for growth. And experimentation.IMG_7366

How will we perform in this new space? Will it be filled with ground-breaking ideas? Will clients be clamouring to come through the front door? Will they like the vibe?IMG_7364

Only time will tell! #06-76, a new chapter begins

Two billboards outside Yangon, Myanmar

Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.

And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.

Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.

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The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.

SpeedobillboardGreat to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.

 

2018…it’s going to be a bit of a giggle

Here’s Mark Ritson’s take on the Big Seven in 2018. Or “BS in 2018” for short, which appeared in this week’s Marketing Week daily digest.

Here at Blak Labs HQ, we had a very serious session digesting all that Prof Ritson has to say. And we’d like to know what you think.
Better still, if you’re searching for answers for how your marketing should deliver in 2018, then please get in touch. With 5 creative partners, Blak Labs is the only Singapore creative agency that provides clients with Creative Counsel, delivered with Creative Care.  If you would like to know more, then drop us a line here

We’re 100% independent and conflict-free.

 

 

LinkedIn. Where you can meet yourself.

A few months ago, I tried to sign in to LinkedIn from my iPhone. I must’ve used the wrong email to sign in and ended up creating an entirely new account.

Here’s the result. LinkedIn introducing me to the person I know better than anyone: myself.

Of course, this is just one if the issues that we face in the age of AI and algorithms. There are many more – including thinking that machines will ever fully replace us.

Yes, machines can take the donkey work over, with our blessings. But there’s much to be said for the human touch.

Now I just need to figure out how to remove my doppelgänger. Watch this space.

Spot the difference

Here’s a print idea created way back in the early 90’s at DMB&B for client Burger King.

As you can see, it’s a tongue-in-cheek topical piece we created on the day of the fire at Burger King Robinson Road to apologize for the restaurant closure. The premise was simple. While we know our loyal fans love our flame grilled flavours, occasionally we burn the food…

The client loved it. Too bad they didn’t have the money to run it. Nor did the agency.

Fast forward to today and here’s the same tongue in cheek approach using a series of fires at Burger King restaurants around the world to celebrate the chain’s heritage and point of difference.

BS_ItalyIt’s just picked up the Cannes Gold Lion in Print.

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What separates them?

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Not the theme or the sentiment. Both use humour to celebrate Burger King’s flame grilled flavours. To create an opportunity. To tell their story.

The answer is 26 years.

Fran Luckin, Chief Creative Officer, Grey, South Africa and Print & Publishing Lions judge said DAVID’s Grand Prix-winning campaign was “playful, authentic, and (had) a sense of being a little more edgy. Embrace your imperfection. It was brave and young, created in a social media age.”

Which just goes to show that there’s no such thing as a new idea.

Just new ways to say it with more reach. Chapeau to Burger King and the David team for making it happen.

Top dogs wanted. Patience rewarded.

The Blak Labs Grad Challenge is back! So fetch your 5 best pieces of work and send them to talktous@blaklabs.com before end of June 1, 2017.

If your book gets our tails wagging, then you could be the top dog that wins an 8 week internship at Singapore’s leading independent creative agency.

We can’t promise it will be a walk in the park. But hey, you gotta start somewhere!

 

 

Up for your first real brief?

The Blak Labs Grad Challenge continues in 2017. If you’re a recent NAFA Graduate, we’re throwing you a bone. The chance to win an 8 week internship in one of Singapore’s leading independent creative agencies. Fetch your 5 best pieces of work and submit them to: talktous@blaklabs.com before end of day June 1, 2017.