Samsonite is proud to announce the launch of the QUANTHOM series, a collection meticulously engineered for the modern professional.
Designed for those who define their own path, QUANTHOM blurs the lines between work, life, travel and passion, offering a seamless experience for the business traveller who refuses to settle for the status quo. QUANTHOM is built for the high-paced lifestyle of professionals who are always on the move.
Combining sleek aesthetics with rugged durability, this series is the ultimate companion for those who demand a luggage solution that keeps up with their ambition. QUANTHOM’s key features include the Aero Trac™ Whirl Suspension System for effortless gliding across any surface and a fine vertical groove exterior that resists scratches. The interior offers maximum flexibility with a detachable divider and expandable capacity, all wrapped in four striking colours: Dark Green, Coral, Black and Silver, curated to complement a confident, professional style.
“We focused on how our design empowers the modern journey,” says Douglas Goh, Head of Creative Asia (Digital).“When your luggage effortlessly navigates the uncertainties of travel, you can maintain your momentum without distraction.”
To celebrate the launch, Samsonite partnered with creative agencies Blak Labs and Wonderwerks to produce a cinematic video. The film follows a young professional who chooses his own path, literally defying gravity to overcome obstacles.
“Sometimes, you need to see things from a new perspective,” shares Koh Hwee Peng, Creative Partner at Blak Labs. “We wanted to bring audiences on a captivating journey that defies logic.”
By looking at the world from a different angle, the campaign highlights how QUANTHOM serves as the ultimate choice for those who think and work differently. The QUANTHOM range is available now across Asia. It stands as the essential power accessory for professionals seeking a departure from the expected.
Blak Labs blog 
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