When the Tide Turns

Residents of Brighton Beach woke up to an unusual sight: onions strewn across the sand, carried in by rough seas after cargo containers were lost offshore.

In marketing, scathing comments and unkind public response often arrive the same way: suddenly, visibly and impossible to ignore.

So how should we respond? 

Do we ignore them and hope the tide takes them back out? Or do we do the harder work of clearing – and learning – with humility?

Negative feedback tells us where expectations weren’t met, where messaging missed the mark, where trust needs repair.

The strongest brands aren’t defined by calm seas, but by how they show up after the storm.