Gatsby, the renowned hairstyling pomade from Mandom Japan, is known for its off-the-wall style creatives.
So when the Mandom team approached Blak Labs, one of Singapore’s leading independent creative agencies with the challenge to create an out of home campaign that stops people in their tracks, the team needed no further invitation.
Using a mix of crafted illustration and photography from Japan, the creatives tell the remarkable stories of the everyday challenges in the “Art of being a Gentleman” Gatsby-style.
“These posters are not-so little reminders that it’s easy to triumph over everyday problems and look like a Gentleman at the same time. We hope these creatives add a little Gatsby magic to everyone’s day while helping them look their best, ”said Charlie Blower, Managing Partner, Blak Labs.
Bugis MRT provided the location. Moove Media provided the space as well as the buses.
Client: Mandom Corp, Japan
Agency: Blak Labs
Creative Partners: Charlie Blower
Esq, Nick Tan Esq.
Copy: Sir Gatsby, Charlie Blower
Art Direction: Sir Nick Tan, Squire Elliott, Page Leo
Recently Blak Labs was invited to speak at Clear Channel’s Idea Seminar held at the Projector in Singapore. It was a privilege to be able to share our learnings about opening in a new market and delivering creative excellence there.
You can view the presentation here
Be sure to read the notes for the full flavour. And here’s the clip that introduces the car.
For the full presentation of this and other case studies, drop us a line at email@example.com
Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.
And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.
Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.
The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.
Great to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.