Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.
And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.
Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.
The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.
Great to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.
Our latest campaign for Fuji Xerox Singapore. Driving the message home to consumers around the CBD are digital, posters and a fleet of newly designed trucks that highlight Fuji Xerox green credentials. Each truck features a QR code which when snapped by passers-by, takes them to a site (www.tree.sg) where they can register for a free “Go green” seminar on energy conservation sustainability and improving efficiency in the office.
The visual features a eucalyptus tree, which was hand-cut by partner Nick Tan over 3 days.
The insight for the idea comes from the fact that Fuji Xerox replants 3 trees for every ton of paper harvested. The campaign launched on World Environment Day
“Consumers don’t think twice about the type of paper they use everyday. So we wanted to remind them to choose papers that exercise environmental responsibility. It’s one small act that can make a big difference down the line.”
The C70 pre-launch was rolled out as part of a wider “Design is a beautiful thing” campaign.
As this was the only new vehicle launch for the next 12 months, the need for it to attract new customers to the showroom and drive sales of other vehicles was also key.
Budgets were tight – restricted to Print, DM and eCRM. The outdoor was used as supplement to the main campaign. The results were phenomenal with Volvo securing advanced orders and deposits for the C70 over 4 times the number of convertibles usually sold per annum.
This campaign was an Effies Finalist on the strength of these results.
This is the second campaign we created for Carlsberg. The first being the nine month pitch that gave birth to the “Great Beer, Great Stories” campaign in Malaysia. More about that later. This campaign was pitched and produced in record time, thanks to some real talent at the agency, and a client who believed in the power of new media. It immediately got the competition’s attention and by the time of the New Year’s Eve countdown, had generated over $300,000 worth of unpaid PR and built a significant database of younger drinkers that Carlsberg could connect with. Check out the case study here: