Blak Labs goes green for Fuji Xerox Papers

Our latest campaign for Fuji Xerox Singapore. Driving the message home to consumers around the CBD are digital, posters and a fleet of newly designed trucks that highlight Fuji Xerox green credentials. Each truck features a QR code which when snapped by passers-by, takes them to a site  (www.tree.sg) where they can register for a free “Go green” seminar on energy conservation sustainability and improving efficiency in the office.

The visual features a eucalyptus tree, which was hand-cut by partner Nick Tan over 3 days.

The insight for the idea comes from the fact that Fuji Xerox replants 3 trees for every ton of paper harvested. The campaign launched on World Environment Day

You Print. We Plant.

“Consumers don’t think twice about the type of paper they use everyday. So we wanted to remind them to choose papers that exercise environmental responsibility. It’s one small act that can make a big difference down the line.”

Client: Fuji Xerox Singapore

Product: Fuji Xerox Papers

Copywriter: Charlie Blower

Art Director: Nick Tan, Koh Hwee Peng, Elsa Peck

Photography: Ric Tang, Shutterbug

Author: cb1ndustri

I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...

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