New Home, Fresh Start

When we first started Blak Labs back in 2010, we couldn’t afford an office. Our workspaces were coffee shops in Dempsey and dining tables in our homes.

We didn’t know what the future would hold, or if we would be in business long enough to have our own address. So our first business card just featured mobile and email.

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As luck would have it, things started to happen for Blak Labs. Clients took a chance on us. From Maybank to PayPal, we picked up projects and started growing the team. We needed somewhere central to meet and were lucky that a mate had some desks free – which we willingly borrowed.

And while they were at the top of three flights of stairs, those desks and facilities were invaluable until we needed space of our own.

Finding the right place for your gang can be tricky. Especially when each place on property sites can be so misleading.

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What one person likes, another finds inconvenient. And what pictures online fail to show is actual size and usability. When we eventually found Pahang Street near Arab Street, we all agreed it was a space to try. Simple – wood floors, shophouse location, an upstairs unit with a mezzanine floor, tiny kitchen and a single loo. It was perfect – a space we could all live with. Until we outgrew it once more.

IMG_7358Our next space on North Bridge Road was twice as big. Two shophouse upper levels side by side. Meeting rooms, a pantry and dining area. Chill spots and workbenches. Plenty of room for growth. Until we were almost sitting on each other.

Luckily for us, the partners had put a deposit on two adjacent units at a new development. We’ve invested in comfort and utility. There is still room for growth. And experimentation.IMG_7366

How will we perform in this new space? Will it be filled with ground-breaking ideas? Will clients be clamouring to come through the front door? Will they like the vibe?IMG_7364

Only time will tell! #06-76, a new chapter begins

Two billboards outside Yangon, Myanmar

Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.

And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.

Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.

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The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.

SpeedobillboardGreat to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.

 

2018…it’s going to be a bit of a giggle

Here’s Mark Ritson’s take on the Big Seven in 2018. Or “BS in 2018” for short, which appeared in this week’s Marketing Week daily digest.

Here at Blak Labs HQ, we had a very serious session digesting all that Prof Ritson has to say. And we’d like to know what you think.
Better still, if you’re searching for answers for how your marketing should deliver in 2018, then please get in touch. With 5 creative partners, Blak Labs is the only Singapore creative agency that provides clients with Creative Counsel, delivered with Creative Care.  If you would like to know more, then drop us a line here

We’re 100% independent and conflict-free.

 

 

All quiet on the Blak Labs front?

It’s been ages since we last posted here.

Have we run out of good news to share?

Have we got nothing to say?

Are we at a loss for words?

Far from it.

In fact, as you can see, we’re pushing so hard that our Macs and phones seem to be having a hard time coping.

Since July, we’ve been heads down and hammering away at new projects for clients in both Singapore and Myanmar. B2B, B2C. B2B2C. And everything in between.

Suffice to say it’s all P&C. Hush-hush. Need to know. On the down-low.

Until we write again from the topsy-turvy world of Blak Labs. Where we do everything we can to deliver with Creative Care.

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True love, part deux. Happy Valentine’s y’all!

As promised, Blak Labs has just released another in the series of true love films for our clients at Degussa.

Here are Michael and Cindy sharing their story. Get your tissues ready.

Degussa celebrates everlasting love for Valentine’s Day

Blak Labs’ latest work for Degussa appears just in time for Valentine’s Day. This year, we’re celebrating heartwarming true love stories. The first features Ash and Nora, a young couple who’ve stuck together through thick and thin. You can check the film out here: https://www.facebook.com/DegussaSG/

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Watch Ash and Nora’s story at: https://www.facebook.com/DegussaSG/

And then why not check out the Degussa site for your own Valentine’s gift? Celebrate your love with beautiful, high-grade gifts and jewellery, crafted only from the best materials and designed with lots of creativity and emotion. (FYI – the roses are real and dipped in gold and silver.)

https://shop.degussa-pm.sg/precious-gifts/gifts/roses

Watch this space for the next episode!

BTW, this is Blak Labs first new work for the year. So please do us a favour and give it some love!

ICYMI: 6 take Blak to the future

We recently announced some new arrivals to our little gang at Blak Labs. Here’s the official release. VAL20012.jpgFrom left to right: Ben Amdur, Pui Hun, Praveen, Ben Lim, Jun Hong, Dawn.  

Joining the agency are Benjamin Lim (art), Dawn Koh (art), Teh Pui Hun (art), Tan Jun Hong (copy), Praveen Amarasuriya (copy) and Benjamin Amdur (copy).

Lim, a recent NAFA graduate, converted his internship with Blak Labs into a full time gig following great work on SIT and other blue chip clients.

Dawn Koh was most recently with Havas Creative working as art director on Fairprice, Tokio Marine Insurance Group and CIMB Bank Singapore. She was also part of the team that clinched a D&AD Wood Pencil for their work on the Havas Gazette.

Pui Hun recently arrived from Malaysia’s Leo Burnett and ARC where she worked on Kronenbourg 1664 and Sunway Pyramid.

Jun Hong joins from Formul8, where he worked as a copywriter on MINDEF, CapitaLand, Temasek Holdings and Singapore Sports Hub. Prior to that, Jun Hong began his career at IPG Mediabrands, handling accounts such as Johnson and Johnson, HBO and Sports Singapore.

Praveen’s writing experience at Mandate Communications includes stints on JTC, RHB, Thai Airways, SingHealth, JurongHealth and MINDEF among others. Having started his advertising career in account management, he brings a well-rounded perspective to his work.

Benjamin Amdur arrives from Sydney and gigs at Zoo and FCB KL. Says Amdur,
“I grew up in Hong Kong and worked in Malaysia, so I have always had a soft spot for Asia. The chance to work in a world-class city in a world-class agency was a great opportunity.”

Said Charlie Blower, Co-Founder and Managing Partner of Blak Labs, “Blak Labs has just celebrated our 6th birthday which is why we’re delighted to announce the arrival of these 6 young stars.”

“It’s a pleasure to be able to reward their talent and promise with an opportunity. Attracting good talent is particularly tough, especially in a market where there is so much good competition. We’re lucky they’ve chosen us and look forward to their contributions.”