Our latest campaign for Fuji Xerox Singapore. Driving the message home to consumers around the CBD are digital, posters and a fleet of newly designed trucks that highlight Fuji Xerox green credentials. Each truck features a QR code which when snapped by passers-by, takes them to a site (www.tree.sg) where they can register for a free “Go green” seminar on energy conservation sustainability and improving efficiency in the office.
The visual features a eucalyptus tree, which was hand-cut by partner Nick Tan over 3 days.
The insight for the idea comes from the fact that Fuji Xerox replants 3 trees for every ton of paper harvested. The campaign launched on World Environment Day
“Consumers don’t think twice about the type of paper they use everyday. So we wanted to remind them to choose papers that exercise environmental responsibility. It’s one small act that can make a big difference down the line.”
Client: Fuji Xerox Singapore
Product: Fuji Xerox Papers
Copywriter: Charlie Blower
Art Director: Nick Tan, Koh Hwee Peng, Elsa Peck
Photography: Ric Tang, Shutterbug
Blak Labs blog 
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