New Home, Fresh Start

When we first started Blak Labs back in 2010, we couldn’t afford an office. Our workspaces were coffee shops in Dempsey and dining tables in our homes.

We didn’t know what the future would hold, or if we would be in business long enough to have our own address. So our first business card just featured mobile and email.

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As luck would have it, things started to happen for Blak Labs. Clients took a chance on us. From Maybank to PayPal, we picked up projects and started growing the team. We needed somewhere central to meet and were lucky that a mate had some desks free – which we willingly borrowed.

And while they were at the top of three flights of stairs, those desks and facilities were invaluable until we needed space of our own.

Finding the right place for your gang can be tricky. Especially when each place on property sites can be so misleading.

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What one person likes, another finds inconvenient. And what pictures online fail to show is actual size and usability. When we eventually found Pahang Street near Arab Street, we all agreed it was a space to try. Simple – wood floors, shophouse location, an upstairs unit with a mezzanine floor, tiny kitchen and a single loo. It was perfect – a space we could all live with. Until we outgrew it once more.

IMG_7358Our next space on North Bridge Road was twice as big. Two shophouse upper levels side by side. Meeting rooms, a pantry and dining area. Chill spots and workbenches. Plenty of room for growth. Until we were almost sitting on each other.

Luckily for us, the partners had put a deposit on two adjacent units at a new development. We’ve invested in comfort and utility. There is still room for growth. And experimentation.IMG_7366

How will we perform in this new space? Will it be filled with ground-breaking ideas? Will clients be clamouring to come through the front door? Will they like the vibe?IMG_7364

Only time will tell! #06-76, a new chapter begins

Can anyone do what we do?

Every week at Blak Labs, we help our clients’ achieve their objectives.

giphy.gifWhether that’s promoting a new credit card in a young market like Myanmar or driving visitorship to the latest floral attraction at Singapore’s Gardens by the Bay or even launching a property in London,  the demands are the same.

To do this well requires a degree of creativity that is hard to replicate.

And as the esteemed Damon Stapleton so rightly says doing this well, day in, day out, requires desire and discipline. Otherwise the result is just bullshit.

Have a read and see what else he has to say. I have to say I agree with him.

https://damonsbrain.com/2016/10/16/in-defence-of-the-often-maligned-creative/

 

 

thanks for the gif Art & Graft.

Blak Labs goes green for Fuji Xerox Papers

Our latest campaign for Fuji Xerox Singapore. Driving the message home to consumers around the CBD are digital, posters and a fleet of newly designed trucks that highlight Fuji Xerox green credentials. Each truck features a QR code which when snapped by passers-by, takes them to a site  (www.tree.sg) where they can register for a free “Go green” seminar on energy conservation sustainability and improving efficiency in the office.

The visual features a eucalyptus tree, which was hand-cut by partner Nick Tan over 3 days.

The insight for the idea comes from the fact that Fuji Xerox replants 3 trees for every ton of paper harvested. The campaign launched on World Environment Day

You Print. We Plant.

“Consumers don’t think twice about the type of paper they use everyday. So we wanted to remind them to choose papers that exercise environmental responsibility. It’s one small act that can make a big difference down the line.”

Client: Fuji Xerox Singapore

Product: Fuji Xerox Papers

Copywriter: Charlie Blower

Art Director: Nick Tan, Koh Hwee Peng, Elsa Peck

Photography: Ric Tang, Shutterbug