This is the second campaign we created for Carlsberg. The first being the nine month pitch that gave birth to the “Great Beer, Great Stories” campaign in Malaysia. More about that later. This campaign was pitched and produced in record time, thanks to some real talent at the agency, and a client who believed in the power of new media. It immediately got the competition’s attention and by the time of the New Year’s Eve countdown, had generated over $300,000 worth of unpaid PR and built a significant database of younger drinkers that Carlsberg could connect with. Check out the case study here:
Blak Labs blog 