The Titanic sank in 1912.
More than a century later, a full-scale Titanic replica in Sichuan was envisioned as a luxury tourism attraction with hotel rooms and immersive experiences.
But like the original, the project eventually sank financially, operationally and symbolically.
Old playbooks stop working when conditions change.
The best marketers know when to recalibrate before things start to drift.
Because growth doesn’t come from doing more of the same. It comes from learning how to stay afloat.
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