Passengers avoid the back row in a plane. The seats are too noisy, too cramped, too close to the toilet.
Designers at Collins Aerospace asked a different question: “What would it take to make them the best seats on the aircraft?”
Their answer was Sky Nook – semi-private seats with extra legroom, privacy and space to work or rest comfortably.
What changed wasn’t the seat. It was the perspective.
Sometimes, growth doesn’t come from finding something new.
It comes from seeing value where everyone else stopped looking.
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