In parts of Guizhou, China, people consume a traditional broth made from filtered digestive contents from a cow’s stomach, believed to aid digestion and promote health.
To outsiders, it may seem unappetising. To locals, it’s a delicacy.
One of the biggest mistakes global brands make is assuming their worldview is universal.
Markets are shaped by culture, not assumptions.
The best marketers don’t just localise content.
They understand what’s really in the pot.
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