Two billboards outside Yangon, Myanmar

Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.

And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.

Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.

WhatsApp Image 2018-03-01 at 12.19.09 PM

The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.

SpeedobillboardGreat to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.

 

A tale of two sisters

It’s fast approaching Chinese New Year in Asia.
Here’s a short film by Maybank Singapore about families coming together for the season.
Red packets are monetary gifts (in little red envelopes) that are handed out during special occasions like Chinese New Year. It is usually given, in a ceremony, by an elder member of the family to the younger (from parents to children).
The story: Two sisters born into financial hardship created a make-believe red packet ceremony to escape their reality. But eventually, one sister’s ambition and hunger for a better life tore them apart. This short film was written for Maybank, Malaysia’s largest bank and the 4th largest in Southeast Asia, as part of their online content to reinforce their brand positioning – Humanising Financial Services.
Maybank Conversation
Client: Maybank Singapore
Agency: Blak Labs
Director: Caleb Huang
Production House: Smallshop Communications

2018…it’s going to be a bit of a giggle

Here’s Mark Ritson’s take on the Big Seven in 2018. Or “BS in 2018” for short, which appeared in this week’s Marketing Week daily digest.

Here at Blak Labs HQ, we had a very serious session digesting all that Prof Ritson has to say. And we’d like to know what you think.
Better still, if you’re searching for answers for how your marketing should deliver in 2018, then please get in touch. With 5 creative partners, Blak Labs is the only Singapore creative agency that provides clients with Creative Counsel, delivered with Creative Care.  If you would like to know more, then drop us a line here

We’re 100% independent and conflict-free.

 

 

All quiet on the Blak Labs front?

It’s been ages since we last posted here.

Have we run out of good news to share?

Have we got nothing to say?

Are we at a loss for words?

Far from it.

In fact, as you can see, we’re pushing so hard that our Macs and phones seem to be having a hard time coping.

Since July, we’ve been heads down and hammering away at new projects for clients in both Singapore and Myanmar. B2B, B2C. B2B2C. And everything in between.

Suffice to say it’s all P&C. Hush-hush. Need to know. On the down-low.

Until we write again from the topsy-turvy world of Blak Labs. Where we do everything we can to deliver with Creative Care.

the upside of facetime

Waning Influence

The web has empowered so many individuals in so many different ways. And now the social web has truly exploded that potential.

YouTubers, Instagrammers, Facebookers and all sorts of other-ers (including the Chinese We Chatters and Weibo-ers) have sprung up everywhere. They appear in your feed like uninvited guests occasionally. And while their posts are pretty inoffensive, here at Blak Labs, we think clients are wasting their money paying for their influence.

A few recent examples.

The first, a humorous take down by Aaron Wong, suggests better ways for influencers to earn airmiles – that’s his thing. You can read it here.

The second? We’ve observed that influencers who post about how much they love travelling with a particular credit card tend to drop followers per brand post.

Posts either side of these endorsements have at least 3K likes or more and numerous comments. The brand-related posts lose at least 2k followers.

Last but not least – the fashionable instagrammer. Again, a store signs on a bunch of influencers to lend some sparkle to their charity shopping event. Among them, one very fashionable instagrammer who shall remain nameless.

Thing is, beyond the two posts about said charity event and an appearance in one paid-for promo piece, there was no ‘real love’ for the client, nor evidence of actual brand loyalty. And again, the posts for this brand fared less well than others.

Followers see through these thinly veiled endorsements and IMHO, each goes against the grain of ‘authenticity’ that these influencers purport to offer. And while like celebrities, we have to marvel at their ability to be “famous for being famous”, we find ourselves wondering what credibility do they offer?

And when you know that certain influencers receive huge payouts for a single tweet or post (up to US$100k or more), then this form of endorsement just looks even more ridiculous.

Because in the blink of an eye, they’ll stick something else up to get more thumbs up. And your post will disappear down their feed into social oblivion. #justsayin

 

ICYMI: 6 take Blak to the future

We recently announced some new arrivals to our little gang at Blak Labs. Here’s the official release. VAL20012.jpgFrom left to right: Ben Amdur, Pui Hun, Praveen, Ben Lim, Jun Hong, Dawn.  

Joining the agency are Benjamin Lim (art), Dawn Koh (art), Teh Pui Hun (art), Tan Jun Hong (copy), Praveen Amarasuriya (copy) and Benjamin Amdur (copy).

Lim, a recent NAFA graduate, converted his internship with Blak Labs into a full time gig following great work on SIT and other blue chip clients.

Dawn Koh was most recently with Havas Creative working as art director on Fairprice, Tokio Marine Insurance Group and CIMB Bank Singapore. She was also part of the team that clinched a D&AD Wood Pencil for their work on the Havas Gazette.

Pui Hun recently arrived from Malaysia’s Leo Burnett and ARC where she worked on Kronenbourg 1664 and Sunway Pyramid.

Jun Hong joins from Formul8, where he worked as a copywriter on MINDEF, CapitaLand, Temasek Holdings and Singapore Sports Hub. Prior to that, Jun Hong began his career at IPG Mediabrands, handling accounts such as Johnson and Johnson, HBO and Sports Singapore.

Praveen’s writing experience at Mandate Communications includes stints on JTC, RHB, Thai Airways, SingHealth, JurongHealth and MINDEF among others. Having started his advertising career in account management, he brings a well-rounded perspective to his work.

Benjamin Amdur arrives from Sydney and gigs at Zoo and FCB KL. Says Amdur,
“I grew up in Hong Kong and worked in Malaysia, so I have always had a soft spot for Asia. The chance to work in a world-class city in a world-class agency was a great opportunity.”

Said Charlie Blower, Co-Founder and Managing Partner of Blak Labs, “Blak Labs has just celebrated our 6th birthday which is why we’re delighted to announce the arrival of these 6 young stars.”

“It’s a pleasure to be able to reward their talent and promise with an opportunity. Attracting good talent is particularly tough, especially in a market where there is so much good competition. We’re lucky they’ve chosen us and look forward to their contributions.”

 

Now we are 6

Thoughts and thanks on Blak Labs reaching our 6th Anniversary.

Yesterday we celebrated Blak Labs’ 6th birthday with awfully chocolatey cakes, bowling and dinner.

Over 3,800 days ago when we first started, we had no idea how far we could go or how long we would last.

And when you consider the stats that say over 90% of start-ups fail, it feels good to be able to sit back, enjoy a slice of cake and a glass of good red for a minute.

We’d better make the most of those 60 seconds though. Because if we relax any longer, we run several risks.

In this economy, we have to work twice as hard to earn every penny. Clients nowadays are squeezing every drop of thinking and value out of every job to get the best result. That’s because their livelihoods, and jobs, depend on it. (As do ours.)

The second risk is this – relying on a single client, or a single market.

Fortunately, we have learned to think beyond businesses and borders; with nascent success in Myanmar.

Since we added new talent to our Yangon office and moved to a much improved home/office, business has improved significantly too.

As I write, we have one team missing our birthday celebrations to shoot a new campaign near Mandalay. Later this month, another team will be filming two success stories in Yangon.

The third risk? Believing you can do it all on your own.

We wouldn’t have made it this far without each other. A team of partners who support and challenge each other every day.p1120731

In turn, we are thankful that we have the support of several other important groups. First of all, our talented teams of creatives and project managers in Singapore and Yangon. Not to mention, the producers and photographers, retouchers and directors, printers, publications and couriers we work with.

Secondly, our clients. From those who took a chance on us all those years ago, to newer ones who choose us because of what we’ve achieved.

Finally, our families. We couldn’t do this stuff without the love and support that our loved ones provide.

So whether you’re a partner, a team member, a client or a loved one, THANK YOU for helping us reach the age of 6.

Cue the commercial message: If you’ve got a business problem or are looking to do extraordinary work (the two are closely linked), please give us a call or drop us a line at talktous@blaklabs.com

FYI, we’re not so good at bowling, better at creating new ideas.

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