Blak Labs does jury duty, the Grand Prix edition. 

Today is “Brexit” voting day in the UK. And after a week of jury deliberation, discussion and impassioned defences, we have just witnessed the effect our votes had on the winners of the 2016 Cannes Cyber Lions awards show. Before we get to the winners, let me take you back over the last couple days of being in the room.

Blak Labs Singapore in the company of inspirational Jury members during a break in our final Lions deliberations. L-R: Blak Labs Singapore, Ignacio from Google Argentina, Ravi from Whyness India, Fred from Mirum NYC, Chloe from RGA NYC, Bob from Host Sydney, Kris from Happiness Belgium.

Total number of entries reviewed. 2800. Total entries judged in Cannes: 1700. Final shortlist: originally 280. After a final prune: 230 if memory serves me correctly. http://www.canneslionsarchive.com/winners/entries/cannes-lions/cyber/

Chloe gives some last minute advice before we head back in.

 

We can award three Grand Prix. But will we?

Of those that made it through, you have already achieved something truly significant. Your work beat some world class crud. Our final list of golds looks like this. Not nearly enough from Asia.

 

 

The game-changing Gold winners. I wish I’d done any one of them. 

And after one round of voting for the Grand Prix, we have eliminated all but two pieces of VR. We pause and take a moment to discuss what that outcome would say about the category and our industry, not to mention our collective reputations. We vote again on just keeping these two exceptional pieces as golds. It is just too early for VR to lead the way. The craft has a long way to go. The experience needs to be more inclusive.

 

After the struggle, and the respectful discussion on our choices, we review, debate and vote on our final Grand Prix contenders. When we’re done, there is a huge cheer and lots of hugging followed by champagne to celebrate.

Cheers to an inspirational jury. Amazing people. New friends.

We realize what we have just achieved. And in record time apparently. So we head out to celebrate.

Prelim celebrations.

 

L-r: Megan from New York, Dirk from Germany, Ignacio from Argentina, Bjorn from Sweden.
A few hours later, we all attend the press conference for the announcement of the 2016 Cyber Lions and the Innovation Lions.

 

At the Press conference. Smile…you’re on Chloe’s camera.

After the intro from Phil Thomas, the Cannes Lions CEO, Chloe Gottlieb, our jury President and a Grand Prix Winner herself, takes the mic along with the President of the Innovation Lions, apparently the ‘fun’ jury…

Chloe kicks off the press briefing with an update of the key trends.

With the new filters that the jury has defined over the past week, we think that the biggest ideas deliver on several levels.

Final category defining filter notes.

They are seamless in how they travel between the cyber or digital world and the real world, i.e., no clunky tech getting in the way of the storytelling.

They’re beautifully crafted and above all, the thinking and approach deliver magic in how they touch people’s lives and move us towards ideas, brands and causes.

We decided to award gold to ideas that are game changers. To achieve a Grand Prix the thinking has to be iconic, enduring, universally appealing and live seamlessly in whichever part of our connected world you experience it in.

The two Grands Prix are quite ‘amaaaaazzzzing’ as Ignacio, everyone’s favourite Argentine from Google, occasionally says.

Jurors with everyone’s favourite Argentine. L-R: Ignacio from Google Argentina, Fred from Mirum NYC, Ravi from Whyness India, Blak Labs Singapore

One of them showcases how tech and AI has helped create a new Rembrandt centuries after his death. It’s brave and beautifully crafted.

 http://www.canneslionsarchive.com/winners/entry/754936/the-next-rembrandt

The other is the unbelievably charming story of Justino. He is the night security guard who engages the staff he never sees with simple beautiful stories and pranks told on Instagram and Facebook. The quality is Pixar-level, and the individual stories just make you laugh, cry and much more. (I am a huge fan, having followed Justino on his Instagram during the campaign.) ICYMI, it’s for El Gordo, the Spanish Lottery. Take a look http://www.canneslionsarchive.com/winners/entry/756159/justino

The team behind Justino. They arrived earlier in the afternoon. So it could only be gold. Little did they know that we gave them the Grand Prix. Lovely bunch. And that’s the lovely Teresa from Shackleton in Madrid in the middle foreground.

This is where ‘Cyber’ has its true strengths. As a means to connect and unite people behind a single possibility over a variety of digital and ‘real world’ channels. Which of course is the point. The category has evolved so much that the best work is alive wherever you experience it.
We hope you’re happy with our votes. It was exhausting, exciting and eventually extremely rewarding. Thank you to my wonderful fellow jurors, thank you creativity and thank you Cannes Lions and Mediacorp.

And congrats to Team Singapore for winning the Young Cyber Lions!

 

 

Author: cb1ndustri

I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...

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