What a Matchmaker Can Teach Us About Positioning

Panlong, “Yunnan’s strongest matchmaker,” has a knack for seeing value where others might not.

A man says he works in a car repair shop. Panlong points out that “he drives different cars every day.”

It’s this ability to find the upside that has helped him attract nearly 3 million followers on Douyin.

Good positioning works the same way.

It doesn’t invent an advantage. It finds the advantage that was already there.

Sometimes, an overlooked strength just needs the right match.

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