Blak Labs does jury duty

Well hello Cannes. What a pleasure to be here. It’s my first time – so a quick thanks to MediaCorp for putting me forward to judge the CyberLions. And thanks to the organisers for the lovely welcome kit. The welcome drinks were welcome too as I caught up with my fellow juror from Spikes, Kazu from Japan. 
The preliminary judging has reduced our task…slightly. So far we have collectively viewed over 2800 pieces of work. Individually we have gone through more than 500 entries online during the prelim round a few weeks ago. We’re still in our judging groups, which means no one has seen everything yet.

In the jury room, the shortlisting takes place in silence, which is occasionally broken by snorts, giggles, guffaws and sighs.  We view the work on desktop workstations with earphones listening intently to the carefully crafted case studies…which by now are all beginning to blur into one.

It’s a bit like being in a call centre. Except we’re not solving customers problems…There’s absolutely no chance of help if your idea is woolly, your case study not sharp enough, your objective irrelevant, your results less than convincing.

At the breaks and meals, there’s a fair bit of discussion about what exactly we have just seen. Is it a data idea? Who makes microsites any more? Why? Where are the Asian entries?

Each day, Chloe our president and previous winner, captures a new set of filters which we will use to define this year’s CyberLions.

Every now and then jurors get the chance to check out new tech. One bunch went to try the VR experience from the movie the Martian. I got to have a virtual knock up with Marina Sharapova.


We’ve had a couple of lovely dinners. At the first, the waiter was superb. His description of veal as baby lamb had everyone stumped. He could be the French equivalent of Borat.


That’s it for the time being. Tomorrow we do a final cull of the shortlist, before we get down to the real business of awarding the Lions.

Quick shout out to my long-suffering wife and partners for looking after things back in Singapore @blaklabs while I do this. Love you all!

Author: cb1ndustri

I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...

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