Another pitch, another win. We relaunched Singapore’s first low cost carrier, completely redesigning their logo and sales model with a new “The Real Deal” positioning that helped them grow from 4 destinations in July 2005 to 15 in Nov 2006. First we started with education around how Tiger kept prices low which drove to web, then we went out with the offers.
One integrated look and feel and consistent messaging across web, print, outdoor and edms helped grow passenger traffic from sub 1million to 4 million plus. Nice work from Cher Campbell.
Asia Interactive Awards Finalist – Best corporate site
Asia Travel & Tourism Awards – Best corporate site
Blak Labs blog 
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