Tiger Airways – The Real Deal

Another pitch, another win. We relaunched Singapore’s first low cost carrier, completely redesigning their logo and sales model with a new “The Real Deal” positioning that helped them grow from 4 destinations in July 2005 to 15 in Nov 2006. First we started with education around how Tiger kept prices low which drove to web, then we went out with the offers.
One integrated look and feel and consistent messaging across web, print, outdoor and edms helped grow passenger traffic from sub 1million to 4 million plus. Nice work from Cher Campbell.

Asia Interactive Awards Finalist – Best corporate site
Asia Travel & Tourism Awards – Best corporate site

Author: cb1ndustri

I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...

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