This spot for Maybank Singapore’s Family & Friends rebate card is the first work from our new integrated micro-agency Blak Labs. The spot was shot in Perth by Moviola’s Tai Heng, posted at Black Magic Design in Singapore. Music was produced by Song Zu with Gerald Fitzgerald directing the performance in Sydney. Great work by Hwee Peng Koh, Nick Tan and Elsa Peck at Blak Labs.
Having originated the idea of the Gourmet Food & Wine event, Raffles needed a big idea to revamp its ageing programme.
This mini-campaign was 8 years in the making and a sell out within two weeks.
Incidentally, the account was won in a pitch with Bateys.
Interestingly the work that won in the pitch, was the work that ran.
Another pitch, another win. We relaunched Singapore’s first low cost carrier, completely redesigning their logo and sales model with a new “The Real Deal” positioning that helped them grow from 4 destinations in July 2005 to 15 in Nov 2006. First we started with education around how Tiger kept prices low which drove to web, then we went out with the offers.
One integrated look and feel and consistent messaging across web, print, outdoor and edms helped grow passenger traffic from sub 1million to 4 million plus. Nice work from Cher Campbell.
Asia Interactive Awards Finalist – Best corporate site
Asia Travel & Tourism Awards – Best corporate site