Having originated the idea of the Gourmet Food & Wine event, Raffles needed a big idea to revamp its ageing programme.
This mini-campaign was 8 years in the making and a sell out within two weeks.
Incidentally, the account was won in a pitch with Bateys.
Interestingly the work that won in the pitch, was the work that ran.
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Author: cb1ndustri
I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...
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