When the “Open Happiness” platform started to roll out, we were asked to examine every aspect of the communications to ensure the messaging could be integrated seamlessly. We took this as an opportunity to ensure the messaging worked from “shelf out”. We refreshed everything from the bar code and legals and even built simple stories into the packs. They also turned out quite nice as a series of instore posters. Great work from Alf, Wai Ling and a bunch of others.