When the “Open Happiness” platform started to roll out, we were asked to examine every aspect of the communications to ensure the messaging could be integrated seamlessly. We took this as an opportunity to ensure the messaging worked from “shelf out”. We refreshed everything from the bar code and legals and even built simple stories into the packs. They also turned out quite nice as a series of instore posters. Great work from Alf, Wai Ling and a bunch of others.
The relationship began when Coca-Cola Singapore required an integrated creative platform for local markets in Asia-Pacific that could underpin the great brand campaigns produced at a global level.
The resulting platform, piloted in Singapore, is now recognized as the global best practise in the Coca-Cola system – a first. Plus this was the first ever campaign to be adopted 100% by markets in Asia. Winner Best in Class: Coca-Cola Teen Programme APAC. One of 6 finalists in Euro RSCG’s global Creative Business Idea awards