Thanks to Marketing for including our little shop in their profiles of Independent agencies in Singapore. http://www.marketing-interactive.com/independents-blak-labs/?utm_campaign=20150723_mktdaily&utm_medium=email&utm_source=SG&utm_content=listing
Under-claim – a vastly underrated skill here in Asia.
I didn’t recognise the name of the sender, let’s call her Nadia Johnson.
What could it be?
What have I missed? Is it the bank?
Maybe it’s something good?
A publisher with a huge cheque wanting to turn this blog in to a book? What could it be? Should I be worried? Excited?
Turned out ‘Nadia’ was a student looking for a job.
So it was a kind of trick.
I guess Nadia thought that if she put ‘IMPORTANT!!’ in the subject box I’d read on.
She was right.
But she hadn’t considered how I’d feel by the end of the email – tricked.
So if someone asked me to pick one email from my inbox that wasn’t important, I’d pick that one.
Because she’d forced me to assess its importance.
In advertising, over-claiming is second nature .
It’s easy to get clients to buy it, but hard to get the public…
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Like sports, a lot of a company’s success rides on how they handle their wins and failures. http://www.entrepreneur.com/article/243462
Thanks to @Chris_Myers at Bode Tree via @Entrepreneur
Marvellous…I’m sure you could add some additional ones. Add ’em in the comments below.
Dear Citizens of the Internet:
From time to time, in your ordinary exercise of the delights of the online world, you may find yourself accosted by clods. These oafish louts crave your time and attention, but in point of fact, life is short and you have better things to do.
For you, I have created this helpful numbered list of standard responses to online stupidity. When accosted, send the twit here to read the specific numbered response(s) relevant to them. Saves you time; alerts them they’re a jerk, and this is all the response they rate.
Use and enjoy.
- I don’t care what you think.
- I didn’t ask you.
- No doubt you thought that was terribly clever.
- You’ve attempted logic. Not all attempts succeed.
- One should not have that many errors in that few characters.
- Either your educators have failed you, or you have failed them.
- I see you’ve invited me to an argument. I decline.
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- Inbound Marketing by Brian Halligan and Dharmesh Shah
- Permission Marketing by Seth Godin
- Trust Agents by Chris Brogan
- Platform by Michael Hyatt
- Crush It by Gary Vaynerchuk
- The 4-Hour Work Week by Tim Ferriss
- Purple Cow by Seth Godin
- Epic Content Marketing by Joe Pulizzi
- Youtility by Jay Baer
- Jab, Jab, Jab Right Hook by Gary Vaynerchuk
- Content Rules by Ann Handley and CC Chapman
- The New Experts by Robert Bloom
- Content Chemistry by Andy Crestodina
- Reality Marketing Revolution by Mike Lieberman and Eric Keiles
- Spin Sucks by Gini Dietrich
- What’s the Future of Business by Brian Solis
- Power Stories by Valerie Khoo
- Unknown to Expert by Catriona Pollard
- Love At First Site by Jon Hollenberg
- microDOMINATION by Trevor Young
- Become a Key Person of Influence by Daniel Priestley
- The 7-Day Startup by Dan Norris
- Engagement from Scratch by Danny Iny