Would you sell your own daughter? The disturbing truth behind Blak Labs latest campaign

Blak Labs newest campaign for Hagar Singapore, part of the global humanitarian organisation Hagar International, highlights the plight of human trafficking victims.  The aim is to encourage Singaporeans to help stop this crime, while commemorating International Women’s Day this month.

The campaign features a series of four print ads and a thought-provoking online video.

HAG16_2601 Hagar ads_A2 pathRunning in media sponsored by SPH and Expat Living Magazine, the ads are based on true stories of human trafficking survivors who have recovered under Hagar’s care. Also part of the campaign, a gritty online video documents the shocking reality of a mother selling her daughter to the viewers, with an unexpected twist.

HAG16_2601 Hagar ads_A2 path“Human trafficking has devastated millions of lives across the world, but there’s always hope for recovery, and that’s what we want to achieve with this campaign. In Singapore, we’re partnering the government’s Inter-Agency Taskforce on Trafficking in Persons on various initiatives to raise public awareness, and provide victim care and support for trafficked survivors to meet their recovery and reintegration needs,” said Lynette Lim, Director of Marketing and Communications at Hagar Singapore.

“What these survivors have been through is horrific, but what’s even more amazing is how they have recovered with Hagar’s support. We are glad to be able to lend Hagar our support in this important cause,” added Charlie Blower, Managing Partner at Blak Labs.

HAG16_2601 Hagar ads_A2 path

Author: cb1ndustri

I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...

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