Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.
And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.
Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.
The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.
Great to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.
Here’s Mark Ritson’s take on the Big Seven in 2018. Or “BS in 2018” for short, which appeared in this week’s Marketing Week daily digest.
Here at Blak Labs HQ, we had a very serious session digesting all that Prof Ritson has to say. And we’d like to know what you think.
Better still, if you’re searching for answers for how your marketing should deliver in 2018, then please get in touch. With 5 creative partners, Blak Labs is the only Singapore creative agency that provides clients with Creative Counsel, delivered with Creative Care. If you would like to know more, then drop us a line here
We’re 100% independent and conflict-free.
A few months ago, I tried to sign in to LinkedIn from my iPhone. I must’ve used the wrong email to sign in and ended up creating an entirely new account.
Here’s the result. LinkedIn introducing me to the person I know better than anyone: myself.
Of course, this is just one if the issues that we face in the age of AI and algorithms. There are many more – including thinking that machines will ever fully replace us.
Yes, machines can take the donkey work over, with our blessings. But there’s much to be said for the human touch.
Now I just need to figure out how to remove my doppelgänger. Watch this space.
The Blak Labs Grad Challenge is back! So fetch your 5 best pieces of work and send them to email@example.com before end of June 1, 2017.
If your book gets our tails wagging, then you could be the top dog that wins an 8 week internship at Singapore’s leading independent creative agency.
We can’t promise it will be a walk in the park. But hey, you gotta start somewhere!
The Blak Labs Grad Challenge continues in 2017. If you’re a recent NAFA Graduate, we’re throwing you a bone. The chance to win an 8 week internship in one of Singapore’s leading independent creative agencies. Fetch your 5 best pieces of work and submit them to: firstname.lastname@example.org before end of day June 1, 2017.
It’s that time of year when the young pups from NAFA come out to play. And following the success of last year’s challenge from BlakLabs, we’ve got another internship up for grabs for the Graduating Class of 2017.
To sniff out the most talented individuals, we at Blak Labs, are offering an 8-week placement for one top dog.
The challenge highlights the dogged mentality needed to succeed in advertising, requiring graduates to submit 5 pieces of their best work to prove they have the bite to thrive in this dog-eat-dog business.
Although aimed at NAFA graduates, this challenge is open to anyone looking for a place to sit, stay and play.
Send 5 pieces of your best work to email@example.com by 1st June 2017.
Blak Labs newest campaign for Hagar Singapore, part of the global humanitarian organisation Hagar International, highlights the plight of human trafficking victims. The aim is to encourage Singaporeans to help stop this crime, while commemorating International Women’s Day this month.
The campaign features a series of four print ads and a thought-provoking online video.
Running in media sponsored by SPH and Expat Living Magazine, the ads are based on true stories of human trafficking survivors who have recovered under Hagar’s care. Also part of the campaign, a gritty online video documents the shocking reality of a mother selling her daughter to the viewers, with an unexpected twist.
“Human trafficking has devastated millions of lives across the world, but there’s always hope for recovery, and that’s what we want to achieve with this campaign. In Singapore, we’re partnering the government’s Inter-Agency Taskforce on Trafficking in Persons on various initiatives to raise public awareness, and provide victim care and support for trafficked survivors to meet their recovery and reintegration needs,” said Lynette Lim, Director of Marketing and Communications at Hagar Singapore.
“What these survivors have been through is horrific, but what’s even more amazing is how they have recovered with Hagar’s support. We are glad to be able to lend Hagar our support in this important cause,” added Charlie Blower, Managing Partner at Blak Labs.