Category: IT

LinkedIn. Where you can meet yourself.

A few months ago, I tried to sign in to LinkedIn from my iPhone. I must’ve used the wrong email to sign in and ended up creating an entirely new account.

Here’s the result. LinkedIn introducing me to the person I know better than anyone: myself.

Of course, this is just one if the issues that we face in the age of AI and algorithms. There are many more – including thinking that machines will ever fully replace us.

Yes, machines can take the donkey work over, with our blessings. But there’s much to be said for the human touch.

Now I just need to figure out how to remove my doppelgänger. Watch this space.

Dell

The mother of all pitches and one that most agencies would shy away from. Dell wanted to build its brand and connect with customers. But it didn’t want to lose its original direct, transactional model. Apart being a drawn out exercise in procurement and technology planning, the pitch and the concept needed to be managed centrally for Asia-Pacific and allow for a high degree of customisation by the markets. We had the business for a year before it was realigned into the now-defunct Enfatico. The clients we worked with weren’t happy. Anyway, check out the case study and see how we moved them forward, ending up eventually with a new model that included retail outlets across Asia-Pacific.

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