Now that we’re over the Chinese New Year feasting and drinking, it’s time for the year of the Dog to get started properly.
And here to get things moving are two billboards for one of Myanmar’s leading insurance companies, AMI.
Created jointly by Blak Labs Myanmar and Singapore as a public service message, the first billboard is a reminder to buckle up for a safe trip on the country’s highways.
The second message is pretty unmistakable too. Speeding has terrible consequences for pedestrians, passengers and drivers.
Great to see these messages finally up. Big thanks to the team in Yangon and Singapore. And thank you to our client for sharing the pics from their road trip. Nothing like two billboards outside Yangon, Myanmar to get your attention.
It’s fast approaching Chinese New Year in Asia.
Here’s a short film by Maybank Singapore about families coming together for the season.
Red packets are monetary gifts (in little red envelopes) that are handed out during special occasions like Chinese New Year. It is usually given, in a ceremony, by an elder member of the family to the younger (from parents to children).
The story: Two sisters born into financial hardship created a make-believe red packet ceremony to escape their reality. But eventually, one sister’s ambition and hunger for a better life tore them apart. This short film was written for Maybank, Malaysia’s largest bank and the 4th largest in Southeast Asia, as part of their online content to reinforce their brand positioning – Humanising Financial Services.
Client: Maybank Singapore
Agency: Blak Labs
Director: Caleb Huang
Production House: Smallshop Communications
Every week at Blak Labs, we help our clients’ achieve their objectives.
Whether that’s promoting a new credit card in a young market like Myanmar or driving visitorship to the latest floral attraction at Singapore’s Gardens by the Bay or even launching a property in London, the demands are the same.
To do this well requires a degree of creativity that is hard to replicate.
And as the esteemed Damon Stapleton so rightly says doing this well, day in, day out, requires desire and discipline. Otherwise the result is just bullshit.
Have a read and see what else he has to say. I have to say I agree with him.
thanks for the gif Art & Graft.
Liberty Insurance Pte Ltd has awarded the launch of its brand campaign to independent creative agency, Blak Labs, after an intensive three-way pitch.
“As a top ten general insurer in Singapore, we have been steadily growing our presence in the market,” says Teo Ser Foong, Vice-President, Marketing & Analytics at Liberty Insurance. “With this new campaign, we want to bring Singaporeans closer to our brand, as well as our range of innovative products.”
“In the United States, Liberty is a big name in insurance. Here in Singapore, they’re a challenger brand. Being an independent, we face similar business challenges,” adds Charlie Blower, Managing Partner and Co-Founder of Blak Labs. “We are delighted that they see the benefit of working with like-minded people.”
The new campaign for Liberty Insurance breaks across print, digital, radio and prime outdoor sites in the coming weeks.
Congrats and thanks to everyone at Blak Labs for making it happen!
Blak Labs latest campaign.
Local fund management company, Phillip Capital Management, has launched a new advertising and marketing campaign via boutique creative agency, Blak Labs, after an intensive 3-way pitch in July.
The campaign introduces key ‘Investment Phillipsophies’ that underscore Phillip Capital Management’s success over the last two decades in providing financial guidance and relevant strategies to navigate changing markets.
“When it comes to fund management, every firm has its own house rules. We apply a good dose of prudence, due diligence and strong local knowledge in selecting companies we feel will deliver results over the long term,” says Vivien Lim, Manager, Investment Solutions. “Blak Labs has distilled our unique approach into a memorable mantra that demonstrates the way we operate.”
“To bring each Phillipsophy to life, our writers spent hours with fund managers, understanding how they evaluate opportunities against risk or reward,” explains Charlie Blower, Managing Partner of Blak Labs. “The result is an insightful campaign that demonstrates the rigor behind every investment decision.”
The campaign breaks this month in The Edge magazine in Singapore, specifically targeting the investment community. Product ads for popular funds, such as the Phillip Real Estate Income Fund and Phillip Income Fund, will follow in conjunction with roadshows, seminars and a refreshed corporate website.
Client: Phillip Capital Management
Marketing Manager: Bhuiyan Avimanyu Kishwar
Agency: Blak Labs
Writers: Elon Law, Justin Lim
Art Directors: Regina Lee, Nick Tan
Project Manager: Ken Tam
This spot for Maybank Singapore’s Family & Friends rebate card is the first work from our new integrated micro-agency Blak Labs. The spot was shot in Perth by Moviola’s Tai Heng, posted at Black Magic Design in Singapore. Music was produced by Song Zu with Gerald Fitzgerald directing the performance in Sydney. Great work by Hwee Peng Koh, Nick Tan and Elsa Peck at Blak Labs.
Faced with an increasingly competitive landscape, UOB needed to ensure its premium card product lost no ground in Singapore’s crowded market. This through-the-line campaign uses strong imagery coupled with strong product benefits to reach its desired target. And reach its target it did.
On launch day, over 300 applicants turned up with their documents, eager and willing to pay the price of Platinum.
The “Manifesto” spot defines the essence of the Platinum man.
He is the embodiment of the product’s “Dare to Live” attitude. Exceptional art direction on a shoe string by Francis Ooi. Excellent direction by Farokh Aljoffrey.
Effies Gold Winner