Blak Labs helps Phillip Capital Management define its Investment Phillipsophy

Blak Labs latest campaign.

Phillipsophies_Prudence

Local fund management company, Phillip Capital Management, has launched a new advertising and marketing campaign via boutique creative agency, Blak Labs, after an intensive 3-way pitch in July.

The campaign introduces key ‘Investment Phillipsophies’ that underscore Phillip Capital Management’s success over the last two decades in providing financial guidance and relevant strategies to navigate changing markets.

“When it comes to fund management, every firm has its own house rules. We apply a good dose of prudence, due diligence and strong local knowledge in selecting companies we feel will deliver results over the long term,” says Vivien Lim, Manager, Investment Solutions. “Blak Labs has distilled our unique approach into a memorable mantra that demonstrates the way we operate.”

Phillipsophies_Contrarian

“To bring each Phillipsophy to life, our writers spent hours with fund managers, understanding how they evaluate opportunities against risk or reward,” explains Charlie Blower, Managing Partner of Blak Labs. “The result is an insightful campaign that demonstrates the rigor behind every investment decision.”

The campaign breaks this month in The Edge magazine in Singapore, specifically targeting the investment community. Product ads for popular funds, such as the Phillip Real Estate Income Fund and Phillip Income Fund, will follow in conjunction with roadshows, seminars and a refreshed corporate website.

 

Phillipsophies_Due Dilligence

Client: Phillip Capital Management

Marketing Manager: Bhuiyan Avimanyu Kishwar

Agency: Blak Labs

Writers: Elon Law, Justin Lim

Art Directors: Regina Lee, Nick Tan

Project Manager: Ken Tam

 

Author: cb1ndustri

I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...

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