UOB Platinum Relaunch

Faced with an increasingly competitive landscape, UOB needed to ensure its premium card product lost no ground in Singapore’s crowded market. This through-the-line campaign uses strong imagery coupled with strong product benefits to reach its desired target. And reach its target it did.

On launch day, over 300 applicants turned up with their documents, eager and willing to pay the price of Platinum.

The “Manifesto” spot defines the essence of the Platinum man.
He is the embodiment of the product’s “Dare to Live” attitude. Exceptional art direction on a shoe string by Francis Ooi. Excellent direction by Farokh Aljoffrey.
Effies Gold Winner


Author: cb1ndustri

I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...

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