Category: Singapore

2018…it’s going to be a bit of a giggle

Here’s Mark Ritson’s take on the Big Seven in 2018. Or “BS in 2018” for short, which appeared in this week’s Marketing Week daily digest.

Here at Blak Labs HQ, we had a very serious session digesting all that Prof Ritson has to say. And we’d like to know what you think.
Better still, if you’re searching for answers for how your marketing should deliver in 2018, then please get in touch. With 5 creative partners, Blak Labs is the only Singapore creative agency that provides clients with Creative Counsel, delivered with Creative Care.  If you would like to know more, then drop us a line here

We’re 100% independent and conflict-free.

 

 

All quiet on the Blak Labs front?

It’s been ages since we last posted here.

Have we run out of good news to share?

Have we got nothing to say?

Are we at a loss for words?

Far from it.

In fact, as you can see, we’re pushing so hard that our Macs and phones seem to be having a hard time coping.

Since July, we’ve been heads down and hammering away at new projects for clients in both Singapore and Myanmar. B2B, B2C. B2B2C. And everything in between.

Suffice to say it’s all P&C. Hush-hush. Need to know. On the down-low.

Until we write again from the topsy-turvy world of Blak Labs. Where we do everything we can to deliver with Creative Care.

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Spot the difference

Here’s a print idea created way back in the early 90’s at DMB&B for client Burger King.

As you can see, it’s a tongue-in-cheek topical piece we created on the day of the fire at Burger King Robinson Road to apologize for the restaurant closure. The premise was simple. While we know our loyal fans love our flame grilled flavours, occasionally we burn the food…

The client loved it. Too bad they didn’t have the money to run it. Nor did the agency.

Fast forward to today and here’s the same tongue in cheek approach using a series of fires at Burger King restaurants around the world to celebrate the chain’s heritage and point of difference.

BS_ItalyIt’s just picked up the Cannes Gold Lion in Print.

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What separates them?

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Not the theme or the sentiment. Both use humour to celebrate Burger King’s flame grilled flavours. To create an opportunity. To tell their story.

The answer is 26 years.

Fran Luckin, Chief Creative Officer, Grey, South Africa and Print & Publishing Lions judge said DAVID’s Grand Prix-winning campaign was “playful, authentic, and (had) a sense of being a little more edgy. Embrace your imperfection. It was brave and young, created in a social media age.”

Which just goes to show that there’s no such thing as a new idea.

Just new ways to say it with more reach. Chapeau to Burger King and the David team for making it happen.

Top dogs wanted. Patience rewarded.

The Blak Labs Grad Challenge is back! So fetch your 5 best pieces of work and send them to talktous@blaklabs.com before end of June 1, 2017.

If your book gets our tails wagging, then you could be the top dog that wins an 8 week internship at Singapore’s leading independent creative agency.

We can’t promise it will be a walk in the park. But hey, you gotta start somewhere!

 

 

Up for your first real brief?

The Blak Labs Grad Challenge continues in 2017. If you’re a recent NAFA Graduate, we’re throwing you a bone. The chance to win an 8 week internship in one of Singapore’s leading independent creative agencies. Fetch your 5 best pieces of work and submit them to: talktous@blaklabs.com before end of day June 1, 2017.

 

Would you sell your own daughter? The disturbing truth behind Blak Labs latest campaign

Blak Labs newest campaign for Hagar Singapore, part of the global humanitarian organisation Hagar International, highlights the plight of human trafficking victims.  The aim is to encourage Singaporeans to help stop this crime, while commemorating International Women’s Day this month.

The campaign features a series of four print ads and a thought-provoking online video.

HAG16_2601 Hagar ads_A2 pathRunning in media sponsored by SPH and Expat Living Magazine, the ads are based on true stories of human trafficking survivors who have recovered under Hagar’s care. Also part of the campaign, a gritty online video documents the shocking reality of a mother selling her daughter to the viewers, with an unexpected twist.

HAG16_2601 Hagar ads_A2 path“Human trafficking has devastated millions of lives across the world, but there’s always hope for recovery, and that’s what we want to achieve with this campaign. In Singapore, we’re partnering the government’s Inter-Agency Taskforce on Trafficking in Persons on various initiatives to raise public awareness, and provide victim care and support for trafficked survivors to meet their recovery and reintegration needs,” said Lynette Lim, Director of Marketing and Communications at Hagar Singapore.

“What these survivors have been through is horrific, but what’s even more amazing is how they have recovered with Hagar’s support. We are glad to be able to lend Hagar our support in this important cause,” added Charlie Blower, Managing Partner at Blak Labs.

HAG16_2601 Hagar ads_A2 path

True love, part deux. Happy Valentine’s y’all!

As promised, Blak Labs has just released another in the series of true love films for our clients at Degussa.

Here are Michael and Cindy sharing their story. Get your tissues ready.

Degussa celebrates everlasting love for Valentine’s Day

Blak Labs’ latest work for Degussa appears just in time for Valentine’s Day. This year, we’re celebrating heartwarming true love stories. The first features Ash and Nora, a young couple who’ve stuck together through thick and thin. You can check the film out here: https://www.facebook.com/DegussaSG/

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Watch Ash and Nora’s story at: https://www.facebook.com/DegussaSG/

And then why not check out the Degussa site for your own Valentine’s gift? Celebrate your love with beautiful, high-grade gifts and jewellery, crafted only from the best materials and designed with lots of creativity and emotion. (FYI – the roses are real and dipped in gold and silver.)

https://shop.degussa-pm.sg/precious-gifts/gifts/roses

Watch this space for the next episode!

BTW, this is Blak Labs first new work for the year. So please do us a favour and give it some love!

ICYMI: 6 take Blak to the future

We recently announced some new arrivals to our little gang at Blak Labs. Here’s the official release. VAL20012.jpgFrom left to right: Ben Amdur, Pui Hun, Praveen, Ben Lim, Jun Hong, Dawn.  

Joining the agency are Benjamin Lim (art), Dawn Koh (art), Teh Pui Hun (art), Tan Jun Hong (copy), Praveen Amarasuriya (copy) and Benjamin Amdur (copy).

Lim, a recent NAFA graduate, converted his internship with Blak Labs into a full time gig following great work on SIT and other blue chip clients.

Dawn Koh was most recently with Havas Creative working as art director on Fairprice, Tokio Marine Insurance Group and CIMB Bank Singapore. She was also part of the team that clinched a D&AD Wood Pencil for their work on the Havas Gazette.

Pui Hun recently arrived from Malaysia’s Leo Burnett and ARC where she worked on Kronenbourg 1664 and Sunway Pyramid.

Jun Hong joins from Formul8, where he worked as a copywriter on MINDEF, CapitaLand, Temasek Holdings and Singapore Sports Hub. Prior to that, Jun Hong began his career at IPG Mediabrands, handling accounts such as Johnson and Johnson, HBO and Sports Singapore.

Praveen’s writing experience at Mandate Communications includes stints on JTC, RHB, Thai Airways, SingHealth, JurongHealth and MINDEF among others. Having started his advertising career in account management, he brings a well-rounded perspective to his work.

Benjamin Amdur arrives from Sydney and gigs at Zoo and FCB KL. Says Amdur,
“I grew up in Hong Kong and worked in Malaysia, so I have always had a soft spot for Asia. The chance to work in a world-class city in a world-class agency was a great opportunity.”

Said Charlie Blower, Co-Founder and Managing Partner of Blak Labs, “Blak Labs has just celebrated our 6th birthday which is why we’re delighted to announce the arrival of these 6 young stars.”

“It’s a pleasure to be able to reward their talent and promise with an opportunity. Attracting good talent is particularly tough, especially in a market where there is so much good competition. We’re lucky they’ve chosen us and look forward to their contributions.”

 

Now we are 6

Thoughts and thanks on Blak Labs reaching our 6th Anniversary.

Yesterday we celebrated Blak Labs’ 6th birthday with awfully chocolatey cakes, bowling and dinner.

Over 3,800 days ago when we first started, we had no idea how far we could go or how long we would last.

And when you consider the stats that say over 90% of start-ups fail, it feels good to be able to sit back, enjoy a slice of cake and a glass of good red for a minute.

We’d better make the most of those 60 seconds though. Because if we relax any longer, we run several risks.

In this economy, we have to work twice as hard to earn every penny. Clients nowadays are squeezing every drop of thinking and value out of every job to get the best result. That’s because their livelihoods, and jobs, depend on it. (As do ours.)

The second risk is this – relying on a single client, or a single market.

Fortunately, we have learned to think beyond businesses and borders; with nascent success in Myanmar.

Since we added new talent to our Yangon office and moved to a much improved home/office, business has improved significantly too.

As I write, we have one team missing our birthday celebrations to shoot a new campaign near Mandalay. Later this month, another team will be filming two success stories in Yangon.

The third risk? Believing you can do it all on your own.

We wouldn’t have made it this far without each other. A team of partners who support and challenge each other every day.p1120731

In turn, we are thankful that we have the support of several other important groups. First of all, our talented teams of creatives and project managers in Singapore and Yangon. Not to mention, the producers and photographers, retouchers and directors, printers, publications and couriers we work with.

Secondly, our clients. From those who took a chance on us all those years ago, to newer ones who choose us because of what we’ve achieved.

Finally, our families. We couldn’t do this stuff without the love and support that our loved ones provide.

So whether you’re a partner, a team member, a client or a loved one, THANK YOU for helping us reach the age of 6.

Cue the commercial message: If you’ve got a business problem or are looking to do extraordinary work (the two are closely linked), please give us a call or drop us a line at talktous@blaklabs.com

FYI, we’re not so good at bowling, better at creating new ideas.

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