2014 in review – thanks for another brilliant year! Still learning, still growing.

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2014. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

Turning Stories Into Ads: Dave Trott & Paul Grubb on LWT

A treasure trove of stuff about how great ads got made. Inspiring stuff. Have a read when you have some time.


I’ve written previous posts on ‘turning stories into ads’, The Guardian, BBC’s Panorama and GQ.
I wrote them because it struck me that although the brands were very different, what they wanted was exactly the same; An appropriate look to hold an idea about any subject under the sun.
Take The Guardian, the ads I worked on ranged from the trial of mass murderer Fred West to the fact that footballer Jurgen Klinsmann couldn’t stay upright if their was another footballer within a circumference of ten feet.

It now seems to be the way media does media.

You rarely see media owners talking about what they stand for, like The Economist, now it’s more likely to be ‘we have this bit of content on Tuesday’.

When chatting to Dave Trott recently, it  occurred to me that they could probably all be traced back to GGT’s  LWT poster campaign.
I don’t know if it was the first, but it’s…

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Blak Labs picks up two awards at the Marketing Excellence Awards

Woo-Hoo! Two silvers for our lovely clients at Wildlife Reserves Sg for our Out of Home Campaign for River Safari

#MEASG #blaklabs #riversafari


Our little shop made the news yesterday!

Here at Blak Labs, we love a bit of press. And yesterday’s article in the Sunday Times, Singapore’s sunday newspaper, didn’t disappoint. We are proud to be featured amongst the more established independent agencies in Singapore. Great company to be in. I hope you enjoy reading it!

Small Ad Agencies Make A Big Splash

Small Agencies Make A Big Splash


the caring consumer

the caring consumer

The latest report from Havas Worldwide on Prosumers and consumption. 

The Ad Contrarian tells it like it is.

The Ad Contrarian tells it like it is.

Well worth your time. I like him. 

UNICEF Tap Project – Water Good Idea!

Love this idea. Thanks DD for sharing.

Lemniscates are Forever

I love this. I’ve donated water already. I encourage you guys to do the same. It’s easy, it’s free, it’s meaningful. And yes, it’s legit.

What is it?

For every ten minutes you don’t touch your phone, UNICEF Tap Project donors and sponsors can fund one day of clean water for a child in need. This is subject to the pledged limits from the generous donors and sponsors. That’s it.

How to participate?

Go to uniceftapproject.org ON YOUR MOBILE DEVICE.

You can start the challenge right away! As I type this, I haven’t touched my phone for 5 minutes and 14 seconds. Five more minutes and I’ve donated a glass of clean water.

Why water?

No one can survive without water, and yet 768 million people around the world do not have safe, clean water to drink. 2.5 billion people don’t have access to a proper toilet.


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The IAN group seated around Mr Ian Batey


Ian Batey at the launch of IAN, the Independent Agency Network in Singapore

Ian Batey at the launch of IAN, the Independent Agency Network in Singapore

Ian Batey addresses the new group. Much wisdom imparted and a fair few drinks enjoyed.

Singapore’s independent agencies collaborate to support businesses

Singapore’s independent agencies collaborate to support businesses

The other night, a group of independent agencies from Singapore got together to launch IAN, the Independent Agency Network. Blak Labs is proud to be part of this group and looks forward to sharing more news and events as we head into 2014. Check http://www.ian.sg for details and if you’d like to be included in future events! Here’s some pics from the evening featuring Mr Ian Batey, the original Singapore Independent Agency owner which was behind the iconic Singapore Girl campaign.  Continue reading “Singapore’s independent agencies collaborate to support businesses”

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