Blak Labs grabs new talent off the street

Pictured left to right: Alicia Tan, Fin Guo, Steven Koswara
Pictured left to right: Alicia Tan, Fin Guo, Steven Koswara

Starting 2015 on a strong note, our little shop beefs up its creative-focused model with three new hires. Here’s an extract from the press release:

“Joining Blak Labs are Steve Koswara (Designer), Fin Guo (Art Director) and Alicia Tan (Copy).

Steven recently graduated from NAFA and his design excellence is already making an impact for clients such as Gardens by the Bay.

Fin joins from a local independent agency and has already delivered on several key accounts.

Alicia, an Ogilvy Fellow, joins us from Geometry Global. A self-published author whose work has been showcased in Japan, Alicia has quickly demonstrated her capabilities on new business pitches and existing clients.

“Finding new talent is never easy. So it is a pleasure to welcome Steven, Fin and Alicia. We’ve been through a long process of candidate screening, using our proprietary Blak Labs interview technique and each fits with our desire to provide clients with an exceptional degree of Creative Care,” said Charlie Blower, Co-Founder and Managing Partner of Blak Labs.”

And guess what? Living in this world that operates at the speed of e, one publication picked this up and published it less than an hour after we sent out the news. Congrats to @cbasia for being first with the news. And thank you!

Happy new year and in the news!

ChairmanHappy new year everybody!

Hope you’ve made your new years resolutions.

We have and one of them happens to be about celebrating our successes.

To start 2015, we’re celebrating on a couple of fronts.

The first: a new project we’re working on in a new market. Can’t say where just yet. But all will be revealed once the work is out. It’s a big step for Blak Labs and we’re really looking forward to the launch. And seeing how the market reacts. But judging by the client’s response to our rough edits for two spots shot between Christmas and New Year, we think the work will work.

Her words exactly? “I’m very happy, thank you very much!”

The second: well, you can see it for yourself. A little bit of PR in the Business Times publication “Chairman 2015”.

We’ve received numerous comments and likes for this little piece. And while features a pic of me, it’s all down to the hard work of my partners, team and clients as well.

To paraphrase our client – “We’re happy, thank you very much!”

Blak Labs wins at the Clear Channel OOHPIA Awards. Check out the nice article from @mumbrellaasia

Interactive outdoor for our lovely clients at #RiverSafari. One of the winning pieces in Clear Channel's OOHPIA show.
Interactive outdoor for our lovely clients at #RiverSafari. One of the winning pieces in Clear Channel’s OOHPIA show.

http://mumbrella.asia/2014/08/river-safari-claims-outdoor-campaign-year-clear-channel-singapore-awards/

Blak Labs new Real Mums spots for Dumex

Danone Dumex has had a year of real ups and major downs. Amongst the highs, the successful launch on Mother’s Day of their community site www.heartknowsbest.com.sg

This site has helped reposition them as experts and partners in parenting and nutrition. The major down was the contaminated whey protein issue, courtesy of Fonterra in New Zealand. As a result of that issue, Danone Dumex took it upon themselves to institute a precautionary recall – damaging brand image and their sales.

So how to venture back into the market after that particular event? Apart from an excellent crisis recovery campaign, which Blak Labs helped with, our clients bravely decided to take a completely different tack.

Rather than featuring kids achieving their Mum’s scholastic desires, the team focused on the reality of being a Mum, being pregnant and their thoughts on Dumex.

We filmed two volunteer Dumex Mums – Thirlynn and Rei. They had no previous experience in front of the camera and we give them any lines to say. We simply wanted to create the conditions where their heartfelt emotions would come out on camera.

The shoot took place one Sunday. There were tears on set – as each Mum recalled special moments in their parenting journeys. And then there were tears again as the rough cuts were presented to management.

Take a look – the films are really quite special and will be supported by both social seeding and digital media buys across relevant sites. And don’t forget to check out the Dumex site.

Big thanks go to Two Oceans director Warren Klass, producers Say Chong and Shu Hui. For the music, thanks to Fuse – Colin Pereira, Jocelyn, Justin. And to the team at Blak Labs, Ken Tam (producer), Regina Lee (digital art director) and Hong Jun Teo (art director) for pulling it all together. Creative directors on the job: Nick Tan (art direction), Charlie Blower (copy).

The biggest thanks of all go to our lovely clients at Dumex, Nicole and Sharon. They took a leap of faith and fought for what they thought was best at every step – they deserve a big hand for their contributions to the final films. This is Thirlynn’s story. Rei’s to follow.

Blak Labs young bloods win NexGen Challenge at the Singapore Gong Show

Occasionally we win things at Blak Labs. Here’s some news from last night’s Creative Circle Awards. V Proud of our young guns!

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A young team from Blak Labs emerged as champions of the NexGen Challenge at the 2013 Singapore Creative Circle Awards.

NexGen is a 48-hour team challenge for young agency creatives to submit a digital pitch for a real life client jointly presented by Hyper Island and Singapore 4As, sponsored by MediaCorp, Official Media & Strategic Partner for Young Professionals Programme.

Out of dozens of entries from the country’s top agencies, the winning idea by Royston Ang, Regina Lee and Elon Law of local creative collective, Blak Labs, struck a chord with judges for the clever use technology to connect with consumers.

“MediaCorp is turning 50 and over the years, TV consumption habits have changed dramatically,” says Royston Ang, Art Director. “Young Singaporeans are watching programmes on their tablets or phones. TV is no longer a social activity but a solitary one.”

“We used technology to bring people together around their favourite TV shows,” explains Regina Lee, Digital Designer. “We’re delighted that this union of psychology and technology made an impact on the jury,” added Elon Law, Copywriter.

The team will each attend a weeklong lab of their choice at Hyper Island Singapore, the world’s leading digital training institute.

According to Joji Jacob, Group ECD, DDB Singapore, this year’s Chairman of the Gong Show and NextGen jury member, “The international jury was unanimous in picking the three top contenders for the NexGen Challenge. The three teams presented their ideas to MediaCorp’s senior marketing team. The team from Blak Labs impressed with a great idea and a brilliant presentation.”

“Blak Labs is committed to fostering the next generation of creative talent in Singapore. We’re thrilled that our young guns have risen to the challenge and delivered a truly robust idea for a live brief against the clock,” said Charlie Blower, Managing Partner and Co-Founder of Blak Labs.

For more details, please contact Charlie Blower at charlie.blower@blaklabs.com

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Blak Labs goes green for Fuji Xerox Papers

Our latest campaign for Fuji Xerox Singapore. Driving the message home to consumers around the CBD are digital, posters and a fleet of newly designed trucks that highlight Fuji Xerox green credentials. Each truck features a QR code which when snapped by passers-by, takes them to a site  (www.tree.sg) where they can register for a free “Go green” seminar on energy conservation sustainability and improving efficiency in the office.

The visual features a eucalyptus tree, which was hand-cut by partner Nick Tan over 3 days.

The insight for the idea comes from the fact that Fuji Xerox replants 3 trees for every ton of paper harvested. The campaign launched on World Environment Day

You Print. We Plant.

“Consumers don’t think twice about the type of paper they use everyday. So we wanted to remind them to choose papers that exercise environmental responsibility. It’s one small act that can make a big difference down the line.”

Client: Fuji Xerox Singapore

Product: Fuji Xerox Papers

Copywriter: Charlie Blower

Art Director: Nick Tan, Koh Hwee Peng, Elsa Peck

Photography: Ric Tang, Shutterbug