Blak Labs new campaign for National Museum of Singapore rewrites history for today’s social audiences
It gives me great pleasure to share Blak Labs’ most recent campaign for “Treasures of the World from the British Museum”. It’s the latest blockbuster exhibition at the National Museum of Singapore and if you’re in the city and you have some time, you really should go and see it.
It’s only taken a couple of million years to pull together. With an extensive collection of over 200 stunning artifacts from around the world, we thought we’d have some fun with it.
Thankfully, our client at the National Museum prides itself on keeping history relevant. They like to present things in a way that connects with audiences today.
Judging by the fact that the show has been extended by a couple of months, it’s good to see that the content is clearly connecting. The campaign runs across key outdoor sites in town, together with strategic social media initiatives. Blak Labs won the project via government tender last year.
So is the ancient art of copywriting alive and well at Blak Labs?
We like to think so. Because it sure as hell isn’t in our blog posts!
If you’d like to see other executions in the campaign, leave us a comment below. Hey, leave us a comment even if you don’t!
Always happy to get a response. Thanks for reading.
Our latest experiment is building a business in a new market. And here’s our new office at Hotel Yangon, complete with wifi, table, chairs and our team. Our first work is now in the market and making the competition nervous – our clients’ competition, that is.
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We have and one of them happens to be about celebrating our successes.
To start 2015, we’re celebrating on a couple of fronts.
The first: a new project we’re working on in a new market. Can’t say where just yet. But all will be revealed once the work is out. It’s a big step for Blak Labs and we’re really looking forward to the launch. And seeing how the market reacts. But judging by the client’s response to our rough edits for two spots shot between Christmas and New Year, we think the work will work.
Her words exactly? “I’m very happy, thank you very much!”
The second: well, you can see it for yourself. A little bit of PR in the Business Times publication “Chairman 2015”.
We’ve received numerous comments and likes for this little piece. And while features a pic of me, it’s all down to the hard work of my partners, team and clients as well.
To paraphrase our client – “We’re happy, thank you very much!”