Another historic campaign from Blak Labs?

Blak Labs new campaign for National Museum of Singapore rewrites history for today’s social audiences

It gives me great pleasure to share Blak Labs’ most recent campaign for “Treasures of the World from the British Museum”. It’s the latest blockbuster exhibition at the National Museum of Singapore and if you’re in the city and you have some time, you really should go and see it.

A knight at the museum
A knight at the museum. One of the Lewis Chessmen from the British Museum’s Treasures of the World exhibit.

It’s only taken a couple of million years to pull together. With an extensive collection of over 200 stunning artifacts from around the world, we thought we’d have some fun with it.

Thankfully, our client at the National Museum prides itself on keeping history relevant. They like to present things in a way that connects with audiences today.

FB Post for PR

Judging by the fact that the show has been extended by a couple of months, it’s good to see that the content is clearly connecting. The campaign runs across key outdoor sites in town, together with strategic social media initiatives. Blak Labs won the project via government tender last year.

So is the ancient art of copywriting alive and well at Blak Labs?

We like to think so. Because it sure as hell isn’t in our blog posts!

If you’d like to see other executions in the campaign, leave us a comment below. Hey, leave us a comment even if you don’t!

Always happy to get a response. Thanks for reading.

FB Post for PR

 

FB Post for PR

 

Author: cb1ndustri

I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s