If you haven’t already heard, Blak Labs is now open in Myanmar. The folks at Marketing Interactive asked a few people for their thoughts…we were happy to contribute.
http://www.marketing-interactive.com/myanmar-good-match-singapore-brands/
Author: cb1ndustri
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Blak Labs likes Myanmar…
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Under-claiming.
Under-claim – a vastly underrated skill here in Asia.
‘Subject: ‘IMPORTANT!!’
I didn’t recognise the name of the sender, let’s call her Nadia Johnson.
What could it be?
What have I missed? Is it the bank?
Tax office?
Maybe it’s something good?
A publisher with a huge cheque wanting to turn this blog in to a book? What could it be? Should I be worried? Excited?
Turned out ‘Nadia’ was a student looking for a job.So it was a kind of trick.
I guess Nadia thought that if she put ‘IMPORTANT!!’ in the subject box I’d read on.
She was right.
But she hadn’t considered how I’d feel by the end of the email – tricked.
So if someone asked me to pick one email from my inbox that wasn’t important, I’d pick that one.
Because she’d forced me to assess its importance.
In advertising, over-claiming is second nature .
It’s easy to get clients to buy it, but hard to get the public…View original post 580 more words
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Blak Labs opens for business in Yangon, Myanmar
Our latest experiment is building a business in a new market. And here’s our new office at Hotel Yangon, complete with wifi, table, chairs and our team. Our first work is now in the market and making the competition nervous – our clients’ competition, that is.
If you have a project you’d like to discuss, please contact Charlie.blower@blaklabs.com.mm Ruth.goh@blaklabs.com.mm
Or if you prefer to connect in the local language, please connect with
Sett.kaung@blaklabs.com.mm
And cc us all. Thanks!
Early days but exciting times. Watch this space…! -
Great read…check it out…
Like sports, a lot of a company’s success rides on how they handle their wins and failures. http://www.entrepreneur.com/article/243462
Thanks to @Chris_Myers at Bode Tree via @Entrepreneur
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Standard Responses to Online Stupidity
Marvellous…I’m sure you could add some additional ones. Add ’em in the comments below.
Dear Citizens of the Internet:
From time to time, in your ordinary exercise of the delights of the online world, you may find yourself accosted by clods. These oafish louts crave your time and attention, but in point of fact, life is short and you have better things to do.
For you, I have created this helpful numbered list of standard responses to online stupidity. When accosted, send the twit here to read the specific numbered response(s) relevant to them. Saves you time; alerts them they’re a jerk, and this is all the response they rate.
Use and enjoy.
- I don’t care what you think.
- I didn’t ask you.
- No doubt you thought that was terribly clever.
- You’ve attempted logic. Not all attempts succeed.
- One should not have that many errors in that few characters.
- Either your educators have failed you, or you have failed them.
- I see you’ve invited me to an argument. I decline.
- It…
View original post 61 more words
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Blak Labs grabs new talent off the street
Pictured left to right: Alicia Tan, Fin Guo, Steven Koswara Starting 2015 on a strong note, our little shop beefs up its creative-focused model with three new hires. Here’s an extract from the press release:
“Joining Blak Labs are Steve Koswara (Designer), Fin Guo (Art Director) and Alicia Tan (Copy).
Steven recently graduated from NAFA and his design excellence is already making an impact for clients such as Gardens by the Bay.
Fin joins from a local independent agency and has already delivered on several key accounts.
Alicia, an Ogilvy Fellow, joins us from Geometry Global. A self-published author whose work has been showcased in Japan, Alicia has quickly demonstrated her capabilities on new business pitches and existing clients.
“Finding new talent is never easy. So it is a pleasure to welcome Steven, Fin and Alicia. We’ve been through a long process of candidate screening, using our proprietary Blak Labs interview technique and each fits with our desire to provide clients with an exceptional degree of Creative Care,” said Charlie Blower, Co-Founder and Managing Partner of Blak Labs.”
And guess what? Living in this world that operates at the speed of e, one publication picked this up and published it less than an hour after we sent out the news. Congrats to @cbasia for being first with the news. And thank you!
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Happy new year and in the news!
Happy new year everybody!Hope you’ve made your new years resolutions.
We have and one of them happens to be about celebrating our successes.
To start 2015, we’re celebrating on a couple of fronts.
The first: a new project we’re working on in a new market. Can’t say where just yet. But all will be revealed once the work is out. It’s a big step for Blak Labs and we’re really looking forward to the launch. And seeing how the market reacts. But judging by the client’s response to our rough edits for two spots shot between Christmas and New Year, we think the work will work.
Her words exactly? “I’m very happy, thank you very much!”
The second: well, you can see it for yourself. A little bit of PR in the Business Times publication “Chairman 2015”.
We’ve received numerous comments and likes for this little piece. And while features a pic of me, it’s all down to the hard work of my partners, team and clients as well.
To paraphrase our client – “We’re happy, thank you very much!”
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2014 in review – thanks for another brilliant year! Still learning, still growing.
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2014. If it were a cable car, it would take about 42 trips to carry that many people.
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Turning Stories Into Ads: Dave Trott & Paul Grubb on LWT
A treasure trove of stuff about how great ads got made. Inspiring stuff. Have a read when you have some time.
I’ve written previous posts on ‘turning stories into ads’, The Guardian, BBC’s Panorama and GQ.
I wrote them because it struck me that although the brands were very different, what they wanted was exactly the same; An appropriate look to hold an idea about any subject under the sun.
Take The Guardian, the ads I worked on ranged from the trial of mass murderer Fred West to the fact that footballer Jurgen Klinsmann couldn’t stay upright if their was another footballer within a circumference of ten feet.It now seems to be the way media does media.
You rarely see media owners talking about what they stand for, like The Economist, now it’s more likely to be ‘we have this bit of content on Tuesday’.
When chatting to Dave Trott recently, it occurred to me that they could probably all be traced back to GGT’s LWT poster campaign.
I don’t know if it was the first, but it’s…View original post 2,033 more words
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