A view on ideas and communications from an Asian perspective
Heaven & Earth – taste test
2009 saw a change of direction for Heaven & Earth. This time, we focused purely on taste as focus groups told us that Heaven & Earth tasted better than the competition. What better way to bring this out than with a celeb telling the truth for once. Great thinking from Vic and the team.
I'm an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business success. Blak Labs is my new integrated micro agency set up late 2010 with friends in Singapore. These posts reflect my thoughts, things I like and work that we develop as we grow...
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